About Us
Palisades Hospitality Group (PHG) is a full-service hospitality company specializing in managing and developing distinctive hotels and restaurants while providing industry-focused financial and consulting services. We blend entrepreneurial creativity with hospitality expertise to deliver unique experiences across our portfolio. Learn more at www.palisadeshospitality.com.
We are seeking a creative, self-motivated Social Media Manager to oversee social media for Piatti Laguna Beach while remotely managing accounts for Piatti La Jolla, Danville, Sacramento, and Mill Valley. This role is freelance/contract-based with no set weekly hours and allows for remote work, though Southern California-based candidates are preferred for ease of travel. Pay is monthly retainer based on experience.
Responsibilities Piatti Laguna Beach Social Media Management
- Content Creation & On-Site Management
- Travel to Laguna Beach once per month to capture photo and video content.
- Develop Instagram Reels, video content, and high-quality static images.
- Ensure brand consistency in visual identity, messaging, and engagement.
- Manage facebook, instagram, and tik tok pages
- Social Strategy & Community Engagement
- Develop and execute a content calendar aligned with marketing objectives.
- Engage with followers, respond to comments, and foster community interaction on a daily basis.
- Implement growth strategies to increase brand awareness, impressions, and engagement.
- Source local partnership collaborators and influencers to help position Piatti Laguna's new account for growth.
- Advertising & Performance Analytics
- Manage and optimize periodic paid social media campaigns (budgeting, targeting, analytics) to support evolving business goals
- Track performance using insights and analytics tools to report on key metrics.
- Adjust strategies based on data-driven insights.
Qualifications & Skills
- 3+ years of proven experience in social media management, preferably in hospitality or restaurant marketing.
- Strong knowledge of Instagram, Facebook, and Tik Tok trends, best practices, and algorithm changes.
- Local market experience preferred - familiarity with Laguna Beach and nearby community happenings and network
- Experience using Later, our preferred social media scheduling tool
- Proficiency in content creation (photography, video, Reels) for Laguna Beach.
- Experience using Canva, Adobe Lightroom, or similar design tools.
- Ability to analyze insights, understand algorithms and make data-driven marketing decisions.
- Ability to collaborate and communicate seamlessly with local Operational teams including Chefs, Managers, Sales teams
- Familiarity with paid social advertising and digital marketing strategies.
- Strong written communication skills for caption writing.
Additional Details
- Monthly travel to Laguna Beach location is required to capture content
- Freelance contract role on retainer
To Apply: Please submit your resume, portfolio, and links to social media accounts you've managed.