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Web3 Product Marketing Manager, DEX

Improbable
3 days ago
Full-time
On-site
United Kingdom
At Improbable, we build and scale ambitious AI and Web3 ventures shaping the next generation of the internet.We’re hiring for a venture building a next-generation blockchain for real-time, large-scale applications, designed to overcome the speed and cost limitations of traditional blockchain infrastructure. The technology is fast, cost-efficient and fully EVM-compatible, enabling developers, creators and communities to build immersive products with greater ownership and interoperability.About the roleWe’re hiring a Product Marketing Manager to shape how a decentralised exchange (DEX) shows up in the world.This is a hands-on role for someone who understands onchain trading and its audiences deeply, from alpha groups and trading communities to professional traders, and can turn that understanding into messaging that resonates with them. You’ll work closely with Product and the Head of Marketing to shape positioning, growth and how the product is talked about in the market.What you’ll be doingYou’ll shape the positioning, launches and market story that help the product stand out.Own positioning and messaging across core audiences, including alpha groups, trading communities and professional tradersCraft a clear differentiation story grounded in the product’s strengths as well as simplify a technical product narrative so it makes sense to both experienced traders and people coming onchain for the first timeLead go-to-market activity for launches, product capabilities and ecosystem features, from brief through to post-launch measurementAct as the team’s expert on the onchain derivatives and trading landscape, including trends, trader insights and market takeawaysTurn market intelligence into positioning, product recommendations and growth tacticsSupport adoption and retention through tactics such as community leaderboards, yield-based rebates and referral mechanicsWhat we’re looking forSolid experience in product marketing or a related role, including meaningful hands-on experience in Web3, consumer fintech or trading productsExperience with retail trading products or exchanges (DEX or CEX), and a genuine understanding of how order books and derivatives or perps workA track record of leading product launches end to end, with measurable resultsProven ability to own positioning and messaging for a product or protocol and execute go-to-market campaigns across channelsStrong grasp of crypto-native culture and communities, including X, Discord and Web3 platformsHighly analytical, comfortable defining and tracking growth, retention and adoption metricsComfortable operating hands-on in a fast-moving environment with significant ownershipApply if you want to help shape how a decentralised exchange is positioned, launched and adopted.    Improbable Candidate Privacy Policy