Mutinex is at the cutting edge of marketing analytics—specifically, market mix modeling. We’ve made our mark globally; now we’re charging into the US market. To build our brand in the biggest arena, we need an executive-level marketer who understands MMM deeply, speaks ROI fluently, and has the journalistic/PR relationships to amplify our story.
Key Responsibilities
The Work You’ll Own
- Brand & Demand Generation: Aggressively establish Mutinex as the go-to MMM solution in the US. You’ll translate MMM talk-tracks into compelling marketing campaigns that attract qualified leads.
- Storytelling & Content: Leverage strong PR instincts and deep journalist relationships—especially in NYC—to generate coverage and brand buzz. You’ll shape a storyline that convinces marketers, CFOs, and CMOs that Mutinex is the future of marketing measurement.
- GTM Strategy & Execution: Develop high-level GTM plans for different verticals—retail, CPG, tech, etc.—then execute with an obsessive focus on lead metrics. We need 400 net-new, qualified leads in Year 1.
- Analytics-Driven Insights: Work alongside Product, Data Science, and Sales to showcase how Mutinex’s MMM insights turn marketing spend into real ROI.
- Network Expansion: Activate local meetups, conferences, and media opportunities. Tap your journalist connections to secure panels, bylines, and keynote invitations.
Key Metrics of Success
- 400 Qualified Leads in Year 1: You know how to measure your own success—this is it.
- Brand Awareness in the US: Using PR coverage, press hits, event invites, and more to position Mutinex as the #1 analytics solution for brand and performance marketers.
- Pipeline & Conversion: Funnel momentum that leads to real revenue.
Benefits