VP Marketing

The OP Stack powers 65% of all L2 transactions and 12.6% of all crypto transactions today. We are building a one-stop shop for enterprises onboarding into crypto, with the most performant and most battle-tested chain infrastructure available on the market today. We’re looking for a marketing leader to help expand into new segments, deepen engagement with our existing audiences, and shape the public narrative to reflect the incredible momentum existing within the company.

In this critical leadership role, you will report directly to the CEO and forge key strategic partnerships with Growth, Product and Data teams while building a world class marketing function, the best in this space.

What are the role responsibilities?

You’ll be joining at a pivotal moment for Optimism & OP Labs. You’ll build and lead a lean marketing function from the ground up, responsible for execution across:

1. Brand Marketing – Strengthen awareness and positioning of the OP Stack and Superchain vision.
2. Product Marketing – Translate technical capabilities into compelling, differentiated narratives.
3. Developer Marketing – Engage the builder community through content, partnerships, and education.
4. Enterprise Marketing – Craft GTM playbooks and demand generation for institutional adoption.
5. Event Marketing – Amplify brand presence across industry conferences and owned events.

We have a sprawling set of audiences across a wide array of industries. You will own a consistent brand voice, and regular communication targeted towards:

1. Prospective and existing customers
2. Channel partners and integration collaborators
3. Tinkerers and application builders
4. Potential employees and external contributors
5. Token holders and investors

What skills do you bring?

1. Proven experience leading marketing teams at the executive level, ideally within web3 organizations.
2. Ability to define and execute multi-channel strategies spanning brand, product, developer, and enterprise marketing.
3. Demonstrated success strengthening brand awareness and shaping public narratives for innovative or technical products.
4. Ability to translate complex technical concepts into compelling, accessible narratives.
5. Strong interpersonal and communication skills to rally internal and external stakeholders around a shared vision.
6. A love for crypto — you understand and care about the user and developer journey and have an innate sense for how the space moves.