VP, Growth Marketing

Who We’re Looking ForThe VP of Growth Marketing will architect and run Pearl’s growth engine — unifying demand generation, performance marketing, Product Led Growth (PLG) experimentation, and pipeline acceleration into a scalable, measurable system that powers our revenue growth. You will lead a compact, high-caliber growth team today, with the mandate to scale the function as Pearl expands into new products, segments, and markets.You’ll partner closely with Product Marketing, Brand/Comms, and the SMB and Enterprise Sales teams — and you’ll be accountable for turning that alignment into measurable performance.Demand Generation & Pipeline GrowthBuild and scale predictable demo and pipeline engines across SMB and DSOOwn performance channels including paid media, ABM, SEO, email, and direct mailExecute multi-touch demand programs across paid, organic, PLG, and partner channelsDrive pipeline acceleration programs with clear attribution in partnership with SalesPerformance Marketing & ExperimentationLead full-funnel paid strategies across Meta, Google, LinkedIn, and industry channelsRun continuous experimentation focused on demo-to-close performancePartner with Studio, Brand/Comms, and Product on high-performing creative and PLG initiativesOptimize channel mix, targeting, and spend to meet CAC and ARR goalsSEO & Web GrowthOwn SEO strategy, rankings, content roadmap, and inbound demo generationOversee site structure, landing pages, and conversion flows for SMB, DSO, and PLG motionsPublish high-intent product pages and authority-building content to drive organic growthABM & Outbound GrowthBuild segmentation, targeting, and multi-touch ABM programs for high-value DSOsDevelop integrated outbound and account-based campaigns aligned with Sales motionsLead retargeting, intent-based targeting, and account nurturing programsEventsOwn event ROI, lead flow, and follow-up performancePartner with Sales on event strategy and manage Growth event budgetsStandardize playbooks and follow-up sequences to ensure pipeline impactAnalytics, Forecasting & InsightsOwn CAC, demo-set forecasting, pipeline attribution, and ROI reportingPartner with RevOps on dashboards and weekly prioritizationPresent insights to senior leadership to inform strategy, budgeting, and optimizationWhat You’ll Need to SucceedRobust experience in SaaS growth marketing (ideally across both sales-led and product-led motions)A seasoned demand-generation leader comfortable owning pipeline and revenue outcomesExpert in performance channels: paid search, paid social, SEO, ABM, and lifecycleHighly analytical — fluent in dashboards, attribution models, and experimentationStrong cross-functional collaborator (PMM, Brand, Sales, Studio, Product)Excellent communicator with the ability to simplify complexityFast, resourceful, and biased toward optimization and iterationAdept at building systems, not just campaignsWhat We OfferCompetitive Benefit and Compensation OfferingsProfessional development and training opportunitiesUnaccrued, Flexible PTORemote-first environment, with preference for candidates in Los Angeles, Salt Lake City, or New York City — near Pearl’s office hubs