Vice President, EMEA Head of Active Product Marketing - (London, England, United Kingdom)

About this role

Head of Active Product Marketing (Vice President)

About BlackRock

BlackRock is one of the world’s preeminent asset management firms and a premier provider of global investment management, risk management and advisory services to institutional, intermediary and individual investors around the world. BlackRock offers a range of solutions — from rigorous fundamental and quantitative active management approaches aimed at maximizing outperformance to highly efficient indexing strategies designed to gain broad exposure to the world’s capital markets. Our clients can access our investment solutions through a variety of product structures, including individual and institutional separate accounts, mutual funds and other pooled investment vehicles, and the industry-leading iShares® ETFs.

About this role:

We’re looking for energetic people with a passion for active investing who have a knack for creating powerful narratives and distilling the complex into simple, concise messages.

BlackRock’s Product Marketing team in EMEA is leading our effort to transform distribution in a constantly evolving asset management industry, developing and scaling messages for strategic priorities to drive growth. We are hiring a Vice President to lead our active product marketing in EMEA specifically working on active investing (across equities, fixed income and multi-asset) across client segments (institutional and wealth audience). This individual will have a multi-faceted role; work in a high-performance team; lead the development and execution of the product marketing strategy; create and influence content; drive scaled distribution, and bridge connectivity across BlackRock.

This is an entrepreneurial role with the potential to work on high-visibility, high-impact projects, that requires close partnership with colleagues across BlackRock Product, Marketing & Communications, and Investments teams. Ideal candidates will take pride in creating memorable, concise narratives to convey complex topics, thrive working in a fast-paced environment with tight deadlines and enjoy working on strategic projects, taking an “all-hands-on-deck” approach.

Key Responsibilities:

Develop strategy:

• Develop and drive the product segment marketing strategy for active in EMEA, working in close partnership with Product, Marketing, Communications, Sales and Legal and Compliance.
• Influence and oversee in-depth segment market intelligence (i.e., product, client and competitor expertise) through both third-party research and distilling insights from across the firm to inform product messaging and marketing strategy.
• Define and contribute to the creation of the overarching active marketing and comms roadmap and bring rigorous prioritization to ensure alignment with commercial priorities.

Create and influence content:

• Write, develop and evolve category-building narratives, thought leadership, keynote presentations and marketing campaign messages under tight deadlines.
• Create and develop high-impact, client-tailored product content and talking points for use through scaled distribution tactics and sales engagements.
• Develop, write and evolve product segment web experiences, creating content and messaging for the promotion of active on web.
• Create and execute internal training plans.

Drive scaled distribution:

• Develop and execute transformative, integrated, commercial activation plans for product launches and thought leadership publications, working with clients, product, marketing and comms partners.
• Work with client marketing, brand and campaigns and sales distribution teams to create and align on messaging and narratives throughout distribution strategy.
  • Note: scaled distribution refers to distributing content across various channels (i.e. web, social, email, paid, comms etc.) to expand our reach to clients.

Team management and leadership

• Leadership of active product marketing in EMEA, unifying connectivity and encouraging alignment globally across BlackRock.
• Nurture talent across the team and proactively contribute to development of people across product marketing
• Champion diversity, equity and inclusion (DEI) across the team and engage in firmwide DEI initiatives.

Skills & Qualifications:

• 7-10 years of experience in asset management product strategy, product marketing, corporate strategy and / or directly relevant role; sustainable investing experience preferred.
• 2-5 years of experience working within actively managed investments.
• Strong commercial market awareness, client acumen and intellectual curiosity with an agile and creative mind; demonstrates critical thinking and an innovative approach to problem solving.
• High energy, driven, self-motivated individual with high level of discipline and attention to detail; able to own and execute on a range of initiatives at once, with high intensity, sticking to tight deadlines.
• Experience motivating cross-functional teams, providing oversight and direction and delegating responsibilities across a team.
• Ability to manage relationships with a wide variety of internal and external stakeholders, embracing ambiguity and prioritising to meet business objectives. 
• Strategic thinker with excellent written, and analytical skills and the ability to optimally translate sophisticated, complex investment and sustainability topics into concise, digestible messaging and content across a variety of client segments.
• Strong communication skills (written and oral), highly collaborative nature and exceptional interpersonal skills.
• Passion for fostering diversity, equity and inclusion (DEI) and enabling the creation of a safe and inclusive work environment for all.
• The highest level of integrity and fiduciary orientation.

Bachelor’s degree; history of academic and professional achievement.

BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer.  We evaluate qualified applicants without regard to race, color, national origin, religion, sex, disability, veteran status, and other statuses protected by law.

BlackRock will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of Article 49 of the San Francisco Police Code.

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of employee benefits including: retirement investment and tools designed to help you in building a sound financial future; access to education reimbursement; comprehensive resources to support your physical health and emotional well-being; family support programs; and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.  Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an Equal Opportunity Employer.  We evaluate qualified applicants without regard to age, disability, race, religion, sex, sexual orientation and other protected characteristics at law.