Strategy Lead, Influencer Marketing (Part-Time Contract)

This is a 3-6 Month Contract, part-time (20-hours/week), with the ability to to scale. We’re looking for a Strategy Lead, Influencer Marketing to turn client briefs into creator-led strategies that make people stop scrolling, start talking, and ultimately drive business outcomes. This role sits at the intersection of strategy, creativity, and culture, shaping how influencer marketing shows up across new business pitches and live client campaigns.You’ll be responsible for ideating and crafting imaginative, insight-driven creator strategies and concepts that scale across platforms and funnel stages. You’ll work within our broader Creator organization, rolling up to the VP, Client Strategy & Amplification, with direct oversight from the Director of Influencer Operations. Big ideas welcome. Wild ideas encouraged. Smart ideas required.Founded in 2008, AdParlor holds strategic partnerships with Meta, TikTok, Google, Snapchat, Pinterest, Twitter, and Linkedin. AdParlor is a subsidiary of Fluent, the nation’s largest performance marketing company (NASDAQ:FLNT) headquartered in New York City.What You’ll DoTranslate client briefs into holistic influencer and creator strategies aligned to brand goals, audience insights, and platform dynamicsDevelop compelling creator concepts, narratives, and content frameworks that can be activated across paid, organic, and amplification strategiesLead strategic thinking for influencer-led new business pitches, including POVs, audience strategies, creator approaches, and measurement frameworksPartner closely with Sales to support new business efforts by shaping pitch narratives, strategic recommendations, and creator-led solutions that drive client confidence and close opportunitiesCollaborate cross-functionally with Influencer Operations, Paid Media, Client Strategy, and Sales to ensure ideas are executable, scalable, and performance-drivenStay ahead of creator trends, platform shifts, and cultural moments, then actually apply them in ways that make sense for brandsHelp elevate the strategic bar of the creator organization through frameworks, best practices, and thought leadershipSupport existing client campaigns with ongoing strategic optimization and fresh creative thinking as programs evolve 5–8+ years of experience in influencer marketing, creator strategy, or social strategy, ideally within an agency or fast-paced brand environmentDetail-oriented and able to prioritize multiple deliverables to hit tight deadlinesA proven ability to turn insights into smart, creative, and sellable strategiesComfortable creating highly-visual presentation slidesDeep understanding of the creator ecosystem across platforms like TikTok, Instagram, YouTube, and emerging channelsStrong storytelling skills with the ability to clearly articulate strategy to internal teams, Sales partners, and client stakeholders within live pitchesComfort balancing imagination with practicality. Big ideas that actually shipExperience collaborating cross-functionally with operations, amplification, client services, and Sales teamsA point of view on where creator marketing is going, not just where it’s beenWhy This Role MattersThis role helps define how we win and retain clients through creator-first thinking. You’ll directly influence how we show up in pitches, how Sales tells the story, and how brands activate creators in ways that feel authentic and drive results.Nice-to-HavesExperience integrating creators into full-funnel or paid amplification strategiesFamiliarity with creator measurement, performance signals, and reporting frameworksA portfolio of past creator strategies or campaigns that made clients say “Yes… immediately.” At AdParlor, we like what we do, and we like who we do it with. Our team is a tight-knit crew of go-getters; we love to celebrate our successes! In addition, we offer a fully stocked kitchen, catered lunch two days a week, and our team keeps the calendar stocked with activity-filled events. When we're not eating, playing ping pong, or planning social events, AdParlor folks can be found participating in recreational sports leagues, networking with local charities, and bonding with across teams during quarterly outings to sports games, fun dinners, and meditation classes. And we have all the practical benefits, too…Competitive compensationAmple career and professional growth opportunitiesVolunteer and philanthropic activities throughout the yearEducational and social eventsThe amazing opportunity to work for a high-flying performance marketing company!Hourly Rate Range: $60 - $70 CAD per hour - The hourly rate range indicated represents the commensurate range for the skills and duties posted. Actual rates will vary depending on different factors including but not limited to the candidate’s experience, expertise, specialized skillset and location.At AdParlor, we are committed to building and fostering an environment where our employees feel included, valued, and heard. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by provincial and federal law, embracing difference is what makes AdParlor so great. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.