Sr. Marketing Analytics and Attribution Lead

Senior Marketing Analytics & Attribution Lead (Contract)--Immediate Hire About the CompanyWe are a fast-growing digital marketing agency focused on lead generation for small and mid-sized businesses across healthcare, home services, and professional services. Paid Media, SEO/Local, and Web are our core disciplines, supported by a robust analytics and attribution foundation. The RoleWe are seeking a senior analytics leader to own our conversion tracking and attribution ecosystem and turn data into clear, actionable recommendations that improve campaign performance, lead quality, and ROI. This is a long-term contractor role combining hands-on technical ownership with strategic analysis and collaboration across Paid Media, SEO, and Web teams. Key Responsibilities Measurement & Attribution Ownership (approx. 60%) • Own and maintain the end-to-end tracking stack, including GTM (web and server-side), GA4, CallRail, and major ad platforms.• Implement, QA, and troubleshoot conversion tracking, attribution, and integrations across websites, CRMs, and ad platforms.• Resolve data discrepancies and attribution gaps related to consent, cross-domain tracking, duplicate events, and platform mismatches.• Establish tracking standards, governance, documentation, and ongoing QA processes. Strategic Analysis & Insight (approx. 40%) • Analyze conversion and attribution data to identify performance trends, anomalies, and optimization opportunities.• Translate insights into concrete recommendations for Paid Media and SEO teams (bidding, targeting, landing pages, budget allocation).• Build executive-level dashboards and reporting that explain what is driving ROI and where to invest next.• Support client-facing reviews with clear, outcome-oriented insights. Required Experience • Expert-level Google Tag Manager and advanced GA4 implementation experience.• Strong working knowledge of CallRail and ad platform conversion tracking (Google Ads, Meta, LinkedIn, Microsoft).• Experience integrating marketing data with CRMs and lead intake systems.• Comfort with JavaScript, basic SQL, and browser debugging tools.• Ability to clearly document and communicate complex technical concepts to non-technical stakeholders. Preferred Experience • Server-side GTM and Consent Mode v2.• Agency experience managing multiple clients.• Background in Paid Media or SEO.• Experience with Looker Studio, BigQuery, and marketing automation tools. Success in the First 90 Days • Tracking audits and remediation completed for top clients.• Standardized event and UTM frameworks in place.• GA4 and ad platform discrepancies reduced to an explainable range.• At least three data-driven optimizations implemented across Paid Media or SEO.• One client-facing dashboard clearly tying leads to qualified outcomes and ROI. Logistics • Remote within the U.S.; core ET/CT availability required.• Long-term contractor role.• Reports to the Paid Media Manager; collaborates closely with SEO/Local and Web teams. Salary commensurate with experience.  How to ApplySend resumes to michelle@whiteboard-mktg.com. Equal Opportunity EmployerWhiteboard Marketing is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other protected status.