Sr. Marketing Analyst - GPM Investments - Richmond, Virginia, United States

The Sr Marketing Analyst provides research, analysis and business intelligence to strategic decision makers for business planning, market planning, new business development and corporate strategy planning.

• Use business insights and data driven analysis to provide recommendations and actionable reports
• Analyze individual Marketing programs to determine effectiveness and improve future initiatives.
• Understand data related questions, from Marketing team members, and be able to translate them into executable inquiries that lead to conducting an actionable analysis.
• Improve company performance and profitability working with various departments within the company to help solve business related problems/issues.
• Understand and review monthly financial closeout for accuracy (sales, margins, vendor rebates, and other income) to include all cost of sales adjustments.
• Work with 3rd party companies to gather and analyze data to measure and track the performance of loyalty marketing programs against established goals and targeted ROI.
• Complete ad hoc Marketing analysis and reporting

• Bachelor’s degree with a focus on Marketing or Business or Related field experience preferred (min 2 years)
• Strong numbers aptitude, with the ability to compile and analyze data
• Good organization skills; High Level attention to detail
• Ability to work independently and meet strict deadlines
• PDI experience (a plus)
• Power BI experience (a plus)
• Proficiency and knowledge of Microsoft office including Excel, Word, Access, PowerPoint
• Advanced Excel knowledge (a plus)
• Positive approach and willingness to accept new projects and responsibilities as the department grows
• Possess strong interpersonal and communication skills