Sr. Growth Marketing Manager (Contract- 15 to 18 months)

Why you’ll love Softchoice:We are a software-focused IT solutions and services provider that equips organizations to be agile and innovative, and for their people to be engaged, connected, and creative at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology. By doing these things we help them create success for their customers and their people. We stand proudly for our people and support their success through career development and advancement. We are recognized and respected for our culture of inclusion and belonging, continuously striving to do what’s good for our people and communities.  The impact you'll have:   We are seeking a dynamic and data-driven Senior Growth Marketing Manager to own and drive our demand generation programs, ensuring measurable growth across the entire customer lifecycle from acquisition to expansion. This role combines strategic vision with hands-on program management, focusing on audience segmentation, funnel optimization, and multi-channel marketing execution to deliver scalable results. The ideal candidate thrives on experimentation, leverages analytics to inform decisions, and collaborates across teams to achieve revenue growth goals.    What you will do:   Program Ownership   Serve as the owner and go-to person for demand generation program themes, ensuring alignment with business objectives   Own cross-platform growth initiatives across SAM+, Digital Commerce (eCommerce) and ATC   Support platform adoption strategies in partnership with SMEs and business leaders   Strategic Planning   Develop and execute audience segmentation strategies, ensuring targeted and personalized marketing initiatives   Develop segmentation strategies aligned to platform lifecycle stages (onboarding, activation, and expansion)   Content Alignment   Collaborate with the content team to outline content blueprint needs across the customer journey (awareness to purchase)   Funnel Optimization   Manage the customer funnel, from target account lists (TAL) to engagement, leads, and opportunities, ensuring consistent progress and performance   Performance Management   Regular reporting and ownership on program goals, including program reputation-building, conversion rates, customer acquisition, expansion targets, and digital sales   Define measurement frameworks and success metrics for growth initiatives   Deliver recurring performance readouts and executive-facing updates   Program Alignment   Coordinate with solution marketing and partner teams to establish program-level goals, lead with Softchoice solutions, manage vendor alignment to programs, and oversee partner-driven initiatives (with operational support for MDF management)   Experimentation and Innovation   Design and execute tests to identify scalable tactics for customer acquisition and retention, optimizing campaigns based on performance   Define and maintain a prioritized experimentation backlog   Lead agile marketing testing design, execution, and scaling across channels and platforms   Secure cross-functional stakeholder alignment for testing initiatives   Build reusable playbooks and apply learnings across solutions and programs   Cross-Functional Collaboration   Work closely with execution teams (events, SEO, paid media, content) to align marketing activities and amplify impact   Partner with platform, analytics, and business teams to align growth priorities   Facilitate alignment forums and testing readouts across ATC, SAM+, and Digital Commerce stakeholders   Data-Driven Insights   Track, analyze, and report on program results, providing actionable insights to stakeholders at all levels (internal and partner-facing)   Own cohort definitions and progression tracking across the customer lifecycle   Build and maintain product and behavioral analytics dashboards (e.g., Amplitude)   Validate marketing and platform data integrity and reporting accuracy   Translate analytics into actionable recommendations and performance storytelling for leadership   Project Management   Assign execution tasks to team members, maintain timelines, and ensure seamless program delivery   What you'll bring to the table:   Experience: 5–7+ years of experience in growth marketing, demand generation, or a related role in a B2B environment   Data-Driven Mindset: Proficiency in analytics tools (Google Analytics, CRM platforms, etc.) and a track record of making data-informed decisions   Full-Funnel Expertise: Strong understanding of the customer journey and the ability to optimize marketing activities across all stages   Collaboration Skills: Demonstrated success working cross-functionally with content, design, and execution teams   Project Management: Exceptional organizational skills with the ability to manage multiple priorities and deliver on deadlines   Tech Savvy: Familiarity with marketing platforms (ABM tools such as ZoomInfo, marketing automation tools such as Eloqua, Salesforce Marketing Cloud, etc.)   Experience with product or behavioral analytics platforms (e.g., Amplitude) and experimentation frameworks preferred   Strategic Thinking: Proven ability to define strategies that align with business objectives and drive measurable growth   Results-Oriented: A passion for experimentation, testing, and iterating to find what works     Compensation: A reasonable estimate of the current base pay range for this position in $91,000 - $114,000 annually.   Actual salary will be based on a variety of factors, including location, experience, skill set, education, and related certification. The range for this position in other geographic locations may differ.  Not sure if you qualify? Think about applying anyway:   We understand that not everyone brings 100% of the skills and experience for the role.At Softchoice, we offer opportunities to a diverse group including those with a variety of workplace experiences and backgrounds.  Whether you are new to corporate tech, returning to work after a gap in employment, or looking to transition and take the next step in your career, we are excited to learn more about you and encourage you to apply.   Why You’ll Love Working Here:   The People: You’ll thrive in our collaborative environment, surrounded by incredible colleagues who foster support and innovation, driving our collective success High-Performing Culture: At Softchoice, we are dedicated to achieving our goals and committed to success for our customers and each other Flexibility: Plan your workdays in a way that suits you best Award-Winning Workplace: Proudly recognized as a Great Place to Work for 20 consecutive years Inclusive Culture: We are committed to an inclusive culture where every team member can be their authentic self   Inclusion & Equal opportunity employment:   We are an equal opportunity employer committed to diversity, inclusion & belonging. People seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation.   Require accommodation? We are ready to help:   We are proud to provide interview & employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position, please reach out directly to asktalentacquisition@softchoice.com. We are committed to working with you to best meet your needs.   Our commitment to your experience:   We are committed to the safety of all applicants and team members. With that in mind, we have implemented digital interviewing for everyone. We understand that you may need to interview with distractions around you (such as children or furry friends) and we will be doing the same.   Before you start with us, we will conduct a criminal record check, verify your education, and check your references.   When you join Softchoice, we will onboard you remotely. Don't worry. It's quick, simple and you'll be connected with your new team in no time.   Job Requisition ID: 7293 EoE/M/F/Vet/Disability   #LI-NP1