Position Type: Part-Time. Approx 20 hours per week
Are you passionate about social media, marketing, and real estate? Do you thrive in a fast-paced, dynamic environment? If you’re creative, driven, and ready to make an impact, XXXX Real Estate Team is looking for a Social Media and Marketing Director to join our fun and energetic team!
Key Responsibilities:
- Social Media Management: Develop, implement, and manage social media strategies across all platforms (Instagram, Facebook, TikTok, LinkedIn, etc.) to increase brand awareness, engagement, and lead generation.
- Content Creation: Create compelling, engaging, and original content that aligns with our team’s brand and voice. This includes writing posts, crafting captions, and developing visuals using Canva or Adobe Creative Suite.
- Brand Consistency: Ensure all social media content is consistent with XXXXX brand voice and style across all platforms.
- Engagement: Actively engage with followers, respond to comments, and foster a sense of community. Interact with other accounts to build relationships and increase brand visibility.
- Analytics and Reporting: Utilize analytics tools to track performance, measure success, and make data-driven decisions to optimize future campaigns.
- Trend Monitoring: Stay up-to-date with the latest social media trends, tools, and best practices. Implement strategies to keep our social media presence fresh, innovative, and relevant.
- Collaboration: Work closely with team leads and other members to highlight team achievements, personalities, and successes on social media.
- Photography and Videography Editing: Edit and create engaging visual content from provided photos and videos to enhance our social media platforms.
- Project Management: Oversee multiple campaigns and projects, ensuring they are completed on time and within budget.
- Research and Strategy Development: Conduct research and follow other influencers and industry leaders to gain inspiration and identify new opportunities for growth.
- Customer Engagement: Cultivate relationships with our audience by creating interactive and engaging content that resonates with them.
Examples of Work:
- Real Estate Transaction-Related Posts: Create and schedule posts for Coming Soon, New Listings, Just Sold, Open House, and Closed transactions.
- New Team Member Posts: Introduce new team members with engaging posts that showcase their personalities and roles.
- Team Member Birthday Posts: Celebrate team member birthdays with fun, personalized posts that foster a sense of community.
- Team Event Posts: Document and share team events, highlighting the camaraderie and culture of The Property Geeks.
Required Qualifications:
- Proven Experience: Minimum of 1-2 years of experience in social media management, digital marketing, or a related field.
- Social Media Expertise: Must have a deep understanding of various social media platforms and their best practices.
- Engagement Skills: Must be skilled in engaging with followers, responding to comments, and fostering a sense of community.
- Proficiency in Tools: Strong skills in Canva, all social media programs, Google Docs, Trello, and other relevant software.
- Excellent Communication Skills: Outstanding written and verbal communication abilities, with a knack for creating compelling content.
- Creative Mindset: Ability to generate unique content ideas that align with our brand’s fun and engaging personality.
- Attention to Detail: Highly detail-oriented with strong proofreading skills to ensure all content is polished and professional.
- Organizational Skills: Excellent project management skills to handle multiple tasks and meet deadlines consistently.
- Adaptability: Comfortable adapting to changing trends and strategies in a fast-paced environment.
- Brand Consistency: Ability to maintain and develop the team’s brand voice across all platforms, ensuring consistency and alignment.
- Data-Driven Mindset: Must be experienced with analytics tools to measure performance and make informed decisions.
- Team Collaboration: Must work well in a team environment, collaborating effectively with other team members.
- Video Editing Skills: Basic skills in editing videos for social media use.