
The role blends execution and learning: the Associate will work within a governance model that prioritizes high quality, strong brand voice, and disciplined follow-through.
Reporting to:
Senior Marketing Programs Manager, Global
Time Commitment:
Part-time, 10–20 hours/week
Term:
Indefinite; may lead to expanded responsibilities and/or full-time employment based on performance
Responsibilities
Daily Publishing & Scheduling (LinkedIn-First)
- Support a consistent daily posting rhythm, with flexibility for project-based campaigns and event-driven bursts.
- Prepare posts for scheduling (formatting, tagging, links, hashtags where appropriate), and ensure content is publish-ready.
- Maintain a rolling 2–4 week draft queue to ensure continuity and reduce last-minute scramble.
Content Development Support (Drafting + Assembly)
- Draft first-pass copy for posts aligned to approved themes (events, customer outcomes, market POV, proof points, partner moments, product narratives).
- Support basic creative production (simple visuals, carousels, and short clips as needed); collaborate with the in-house Brand Team on direction/templates, and coordinate design support where applicable.
- Assist in repurposing content into multiple formats (e.g., LinkedIn post → X thread → YouTube Short script → Instagram caption).
- Create and adapt simple, on-brand images for blogs and social (e.g., headers, inline graphics, thumbnails) using tools like Figma and Adobe Creative Cloud, following established brand guidelines.
Community Engagement & Visibility
- Engage with relevant ecosystem content (customers, partners, industry voices, competitors) in a professional manner that increases visibility and credibility.
- Monitor comments and replies on SingleStore posts; route responses or escalation items to internal owners when needed.
- Support coordinated amplification moments by preparing “internal engagement prompts” (e.g., suggested comments, repost guidance) for relevant teams.
Operational Discipline & Governance
- Operate within a draft-queue workflow (no direct publishing initially); earn publishing access over time based on performance and trust.
- Follow a consistent approval process to ensure voice, accuracy, and compliance.
- Maintain a content calendar, campaign checklist, and lightweight process documentation so execution can scale.
Lightweight Measurement & Reporting (Aligned to Revenue Marketing)
Track and summarize performance in a simple weekly/monthly view that includes:
- Social inputs: reach, engagement, follower growth, top-performing posts, and notable community interactions
- Downstream signals (where available): event registrations/attendance, website traffic to key assets, meeting requests, and program influence indicators
- Qualitative “buyer evidence” signals: internal forwards, sales feedback, comments from target personas, partner/customer engagement patterns
Learning Outcomes (What You Will Learn)
This role provides hands-on training in modern B2B GTM execution, including:
- How social media supports pipeline and deal acceleration (not just awareness)
- How to write and format content for executive audiences and buying committees
- How to operationalize governance, approvals, and consistent publishing at scale
- How to measure content impact with both engagement metrics and revenue-linked signals
- How to partner with an in-house Brand Team to translate campaigns into on-brand visuals across social and blog channels
Required Skills & Qualifications
- Strong writing skills and attention to detail; ability to adapt tone to a defined brand voice
- High responsiveness and reliability; able to execute daily workflows consistently
- Comfort working with content calendars, trackers, and draft queues
- Basic design skills and familiarity with tools such as Figma and Adobe Creative Cloud; comfortable creating simple, on-brand image assets from templates with oversight from Brand Team
- Interest in B2B technology, enterprise software, data/AI, or GTM operations
- Sound judgment and professionalism when engaging externally on behalf of the company
Preferred
- Experience with short-form video editing (basic) and/or content repurposing
- Familiarity with social scheduling tools and basic analytics
- Prior experience managing social for a student org, community, or small brand