Senior Product Marketing Manager - GTM, Jira Product Discovery

Overview Atlassian is looking for a Senior Product Marketing Manager to lead the mid-market go-to-market motion for Jira Product Discovery, while maturing and scaling our enterprise and strategic sales motions. You’ll be a strategic member of the Jira Product Discovery team, working closely with Sales, Demand Generation, and Channel teams to drive pipeline creation and deal progression through repeatable sales plays, grassroots enablement, field programs, and direct support for priority accounts. You’ll also dig into sales and pipeline data to identify trends, co-own pipeline health with Sales, and pinpoint where additional enablement, assets, or plays are needed to unblock deals and improve conversion. Working at Atlassian Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Responsibilities Own mid-market GTM and sales plays: Define and run the mid-market motion, build and iterate repeatable sales plays, and extend proven plays into enterprise and strategic accounts as those motions mature. Partner on pipeline health: Work with Sales leadership to review pipeline coverage, conversion, and deal velocity; identify where deals stall and adjust plays, enablement, or field execution. Translate product messaging for sales: Apply product messaging to sales contexts by creating pitch decks, demo narratives, battlecards, and proof points tailored to deal stage and competitive context. Plan and execute field programs: Run field events including customer roundtables, roadshows, and executive dinners, with clear goals tied to pipeline creation and deal progression. Sales signal + deal learning: Analyze sales conversations, deal data, and win/loss outcomes (using AI tooling where useful) to identify trends, objections, and competitive patterns; run win-wires and deal reviews; feed learnings back into plays, assets, and enablement. Enable the field (grassroots + scale): Deliver play-specific enablement through live sessions, deal clinics, office hours, and short-form assets; coordinate with Sales Enablement when content needs to scale through formal programs. Also enable Channel and Advisory Services teams on the product, plays, and positioning to support services offerings. Sales contests & incentives: Partner with Sales leadership to design and run sales contests aligned to specific plays or priorities, with clear goals tied to pipeline creation or deal progression. Support priority accounts: Contribute to account planning, positioning, and demo support for enterprise and strategic accounts; roll learnings into shared assets and playbooks. Qualifications About you Strategic and hands-on: Comfortable setting direction and doing the work to ship. Commercial and data-driven: Uses pipeline and deal signal to prioritize work and focus on what improves conversion and velocity. Clear, sales-first communicator: Can translate product value into a simple, credible story sales teams use in real conversations. Strong operator: Plans, runs, and iterates—keeps momentum and closes loops. Field-partnered, not field-adjacent: Builds trust with sales teams through relevance and follow-through; knows when to push and when to simplify. Bias for action: Moves with incomplete information, makes good calls, and adjusts fast as new signal comes in. Low-ego, high-standards teammate: Direct, practical, and focused on outcomes; works well with opinionated partners and gives/receives feedback well. Experience: 5+ years in B2B SaaS product marketing, ideally supporting mid-market sales motions with exposure to enterprise and strategic accounts. Track record of building sales plays, sales assets, and enablement that improve pipeline creation and deal progression. Experience partnering closely with Sales leadership on pipeline health (coverage, conversion, velocity) and using deal data to prioritize work. Experience planning and executing field programs (roundtables, roadshows, executive events) tied to pipeline outcomes. Strong analytical skills for deal/pipeline analysis, win/loss, and competitive trends, translating signal into updated plays, assets, and enablement. Compensation At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are: Zone A: USD 153000 - USD 199750 Zone B: USD 137700 - USD 179775 Zone C: USD 127800 - USD 166850 This role may also be eligible for benefits, bonuses, commissions, and equity. Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter. Benefits & Perks Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits. About Atlassian At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together. We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines. To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them. To learn more about our culture and hiring process, visit go.atlassian.com/crh.