Senior Product Manager - MetaMask (Engagement)

Engagement is a critical part of how users experience the product over time. In this role, you’ll shape the systems that determine when, why, and how we communicate with users — and help transform engagement into a durable, scalable capability that supports growth without compromising trust.

We’re looking for a Senior Product Manager – Engagement to own and evolve the systems that help users stay informed, engaged, and coming back to the product over time.

This role sits at the intersection of product, growth, and lifecycle communication. You’ll be responsible for the tooling and experiences that power automated, timely, and relevant messages across the user journey — from onboarding and activation to ongoing engagement and re-engagement with the full suite of MetaMask products (swaps, perps trading, prediction markets, and more).

Your mission is to turn engagement tooling into a reliable, scalable capability that empowers teams across the company to launch high-quality campaigns, experiments, and product moments with speed, confidence, and clear impact.

This is a hands-on, senior individual contributor role with end-to-end ownership over a critical growth surface.

What you’ll do

1. Own the product vision and roadmap for engagement tooling, including automated messaging, lifecycle communication, and self-serve infrastructure.
2. Define and improve how teams create, manage, target, test, and measure engagement across channels.
3. Partner closely with Design, Engineering, Data, and Marketing to build systems that are flexible, reliable, and easy to use.
4. Enable high-quality launches and experiments by making engagement tooling faster, safer, and more predictable.
5. Balance user trust and experience with business goals, ensuring messages are relevant, timely, and useful.
6. Establish clear success metrics (e.g. activation, retention, re-engagement, conversion) and use data to guide prioritization.
7. Identify gaps, friction, and scalability limits in existing tooling and drive meaningful improvements.
8. Communicate product strategy, tradeoffs, and progress clearly to stakeholders across product, marketing, and leadership.

Would be great if you brought this to the role

1. 5+ years of product management experience, ideally in consumer, fintech, or platform-style products.
2. Proven ability to own and ship end-to-end product experiences with meaningful user and business impact.
3. Strong product judgment and user empathy, especially around notifications, messaging, and engagement surfaces.
4. Comfort working with data, experiments, and metrics to evaluate product effectiveness.
5. Mastery of systems thinking, able to connect complex components to create a robust platform.
6. Able to work in a matrixed, cross-functional environment with multiple stakeholders.
7. Excellent written and verbal communication skills.

Bonus points if you have

1. Experience in growth marketing, lifecycle marketing, or marketing automation.
2. Familiarity with tools or systems for segmentation, targeting, experimentation, or campaign orchestration.
3. Experience building internal tools or platforms used by multiple teams.
4. Background in highly regulated or trust-sensitive product environments.
5. Curiosity about web3, financial products, or emerging consumer platforms.

Don't meet all the requirements? Don't sweat it. We’re passionate about building a diverse team of humans and as such, if you think you've got what it takes for our chaotic-but-fun, remote-friendly, start-up environment—apply anyway, detailing your relevant transferable skills in your cover letter. While we have a pretty good idea of what we need, we're ready for you to challenge our thinking on who needs to be in this role.

It is a requirement of employment in this position that applicants will be required to submit to background checks including but not limited to employment, education and criminal record checks. Further details will be provided to applicants that successfully meet the criteria for the position as determined by the company in its sole discretion. By submitting an application for employment, you are acknowledging and consenting to this requirement.

The salary range for US-based candidates only will be determined throughout the interview process depending on experience and skills.

US pay range (not including bonus, equity or other benefits)

$166,000—$208,000 USD