Senior Product Manager, Marketing Platform

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.The Crown Is YoursAs a Senior Product Manager, Marketing you’ll lead the strategy, execution, and delivery of growth marketing platform capabilities that drive measurable customer acquisition and performance outcomes. You’ll define the roadmap for martech infrastructure, guide cross-functional teams through discovery and delivery, and enable data-driven experimentation at scale. With a focus on outcomes, you’ll build the tools that unlock smarter, faster, and more efficient marketing.What you’ll do as a Senior Product Manager, Marketing PlatformDefine and lead the strategic roadmap for marketing platform capabilities that power scalable, data-driven growth across the businessGuide cross-functional teams through discovery, development, launch, and iteration of tools that drive paid media performance, creative optimization, and campaign efficiencyTranslate vision into clear product requirements, success metrics, and business cases that align with marketing and company-wide objectivesCollaborate with Engineering, Data Science, Analytics, and Marketing to ensure seamless, scalable, and privacy-compliant product deliveryEvaluate and integrate third-party marketing technologies to expand platform functionality and improve execution speedUse experimentation frameworks and performance data to prioritize investments and optimize key growth metrics like CAC, LTV, and ROIApply machine learning and automation strategies across the marketing stack to improve targeting, measurement, and operational scaleInfluence platform and marketing strategy through structured thinking, clear communication, and a deep understanding of performance leversWhat you’ll bringBachelor’s Degree in Computer Science, Marketing, Data Science, or any suitable combination of education, training, and experienceAt least 7 years of experience in product management, with a focus on marketing technology, digital advertising platforms, or growth-focused productsDeep expertise in the digital advertising ecosystem—including attribution models, DSPs, MMPs, and campaign optimization technologiesStrong analytical mindset with a data-driven approach to prioritization, experimentation, and decision-makingDemonstrated experience applying A/B testing and experimentation frameworks to drive product iteration and performanceFamiliarity with machine learning applications in martech and a track record of building automated, scalable solutionsProven ability to operate effectively in complex, fast-paced, and cross-functional environmentsExcellent communication and storytelling skills, with the ability to align stakeholders and influence product direction across teamsA strong sense of ownership and accountability, with a passion for solving complex problems and driving continuous improvementJoin Our TeamWe’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.The US base salary range for this full-time position is 136,000.00 USD - 170,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.