Senior Product Manager - Digital Experience

JOIN THE BEST TEAM IN SPORT & SPIRITAt Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.LOCATION: Hybrid / Dallas, TX (preferred)REPORTS TO: Chief Product & Technology Officer HOW YOU WILL MAKE AN IMPACT:Varsity Brands is building a modern digital experience that serves every athlete, coach, parent, and program—from first season to final championship. We’re looking for a customer-obsessed Senior Product Manager to own and evolve the end-to-end digital journey, turning complex team-sports purchasing into a fast, intuitive experience—and extending beyond commerce into a community and “memory” platform that deepens long-term engagement.This is a high-impact role at the intersection of growth, digital transformation, and product leadership, with clear accountability for measurable business outcomes.WHAT YOU WILL DO:You will lead product strategy and execution across the digital experience, including:End-to-end digital journey: discovery, configuration, checkout, fulfillment, and post-purchase engagementComplex purchasing made simple: guided flows for team configuration, roster management, customization, fundraising, event support, and subscription/recurring modelsCustomer insight → roadmap: VOC sessions, journey mapping, ethnographic/field research, and behavioral analytics to define the right problems and build the right solutionsNarrative-driven product development: write PR/FAQ-style narratives to align stakeholders before requirements and deliveryMobile-first, accessible UX: partner closely with UX to deliver an experience that works equally well for a busy coach, an athletic director, and a first-time parentCommunity & memory platform: features that connect teams and families (shared spaces, media organization by team/season/player, coach-to-family communications), linking commerce to ongoing engagementMeasurement and experimentation: define and drive KPIs (e.g., conversion rate, AOV, LTV, repeat purchase rate, digital adoption, contribution margin), plus A/B testing and analytics instrumentationCross-functional leadership: partner with Engineering, Data, Supply Chain, Sales, Licensing, and Marketing; coordinate with major brand partners (e.g., Nike, adidas, Under Armour) to ensure premium digital representationHigh-accountability execution: operate effectively in a PE-backed environment with clear ROI expectations and quarterly OKRsWHAT SUCCESS LOOKS LIKE: Improved digital conversion across key customer segmentsIncreased school/club digital adoption and repeat purchase behaviorReduced purchase cycle time for coaches and athletic directorsA prioritized, outcomes-driven roadmap aligned to enterprise targetsLaunch of at least two major customer-backed initiatives with measurable ROIInitial community/memory features shipped and actively usedQUALIFICATIONS:7–12+ years of Product Management experience, with deep exposure to digital commerce, marketplace, and/or community platformsProven ability to take products from customer insight through launch to measurable resultsStrong fluency in analytics, experimentation, and KPI-driven product developmentTrack record translating ambiguous, emotionally complex customer problems into clear roadmapsExceptional written communication (able to align executives and engineers through strong product narratives)Comfort operating in high-growth environments where speed and quality are both expectedPreferred qualificationsExperience with B2B2C, configurable products, and/or complex, supply-chain-integrated commerceBackground building community, social engagement, or content/memory featuresFamiliarity with subscription, loyalty, or retention mechanicsExperience with licensed brand ecosystems and premium brand presentationMBA or equivalent business experienceWHO YOU ARE:You lead with empathy and clarity. You simplify complexity without losing what matters to the customer. You influence across functions, move fast without hand-waving quality, and take ownership of outcomes—not just outputs. If you build digital products that earn trust and make people feel capable, you’ll thrive here.Every team. Every Season. One Connected ExperiencePlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.OUR VALUESService - We lead with heart. We champion community.Passion - We love what we do. It fuels our purpose.Integrity - We do what we promise. We own our actions and decisions.Respect - We earn it by giving it. Because everyone deserves it.Innovation - We never stop striving to be better. For ourselves and our community.Transparency - We are committed to openness and honesty in everything we do.OUR BENEFITSWe are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:Comprehensive Health Care BenefitsHSA Employer Contribution/ FSA OpportunitiesWellbeing Program401(k) plan with company matchingCompany paid Life, AD&D, and Short-Term DisabilityGenerous My Time Off & Paid HolidaysVarsity Brands Ownership ProgramEmployee Resource GroupsSt. Jude Partnership & Volunteer OpportunitiesEmployee Perks including discounts on personal apparel and equipment!Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.