Senior Performance Marketing Lead

About Roveir & Roveia HealthRoveir is a growth marketing partner for tech companies, startups, and DTC brands. Founded by alumni from Facebook and Tesla, we specialize in scaling paid customer acquisition through performance-driven advertising and conversion-optimized systems.Roveia Health is our specialized growth division focused on telehealth, health & wellness, and digital health brands — helping companies in the GLP-1, supplements, and patient acquisition space scale through performance marketing.Across both brands, we manage millions in monthly ad spend across Meta, Google, YouTube, LinkedIn, and TikTok — serving clients from early-stage startups to 8-figure consumer brands.Fully remote. Globally distributed. Built for growth that drives real outcomes.The RoleWe're hiring a Senior Performance Marketing Lead to own paid acquisition strategy and execution across a portfolio of Roveir and Roveia Health client accounts.This is a senior, multi-channel role. You're not a specialist on one platform — you run Meta and Google as your core channels and you're comfortable across YouTube, TikTok, and LinkedIn when the account calls for it.You'll own performance across your accounts end-to-end: strategy, structure, optimization, testing, and reporting. You'll work closely with creative teams, account managers, and the founder to drive measurable results for clients.Agency experience is non-negotiable. You've managed multiple client accounts simultaneously, you know how to context-switch, and you understand what it means to be accountable to client outcomes — not just platform metrics.What You'll OwnCampaign OwnershipBuild, launch, and optimize paid campaigns across Meta Ads and Google Ads as primary channelsManage budgets, bidding strategies, audience structures, and creative rotations across multiple accountsOwn campaign performance from setup through scale — not just execution from a briefMulti-Channel ExecutionRun Meta (Feed, Stories, Reels), Google (Search, PMax, YouTube, Display), and support on LinkedIn and TikTok where relevantAdapt strategy and structure to each channel's strengths and each client's funnelEnsure tracking integrity across platforms — pixels, GA4, GTM, and conversion eventsTesting & OptimizationLead creative testing frameworks in collaboration with designers and creative teamsRun structured A/B tests across audiences, creatives, copy, and campaign structuresMonitor daily performance and proactively optimize — don't wait to be askedStrategy & ReportingDevelop account-level paid media strategy aligned to client goals — CAC, ROAS, pipeline, revenueDeliver clear performance reporting with insights and forward-looking recommendationsIdentify growth opportunities, inefficiencies, and risks across accountsCross-Team CollaborationPartner with Marketing Account Managers as the senior performance expert on client accountsBrief creative teams on what's working, what to test, and what assets are neededContribute to client strategy calls with data-backed recommendationsMentor and support junior media buyers on execution standards and best practicesWhat We're Looking ForMust-Haves4–7+ years of hands-on paid media experienceAgency background is required — you've managed multiple client accounts simultaneously and can operate in that environmentStrong command of both Meta Ads and Google Ads — this is a multi-channel role, not a single-platform specialist positionExperience running campaigns across multiple verticals such as tech, SaaS, eCommerce, or healthDeep understanding of funnel strategy, conversion optimization, and performance driversComfortable owning strategy, not just executing from someone else's briefStrong communicator — you can explain performance clearly to clients and internal teamsData-driven, detail-oriented, and self-directedStrong SignalsHas managed $100K–$1M+ in monthly ad spend across multiple accountsHas led creative testing and briefing processes, not just deployed assetsExperience in telehealth, health & wellness, B2B SaaS, or DTC — especially high-consideration funnelsComfortable with GA4, Looker Studio, and attribution reportingHas held a senior or lead role at a previous agency and can demonstrate account ownership at that levelYou're Not the Right Fit If:You've only ever managed one channelYou need heavy direction to build a campaign strategyYou've never managed more than one or two accounts at a timeYou treat reporting as pulling numbers rather than telling a performance storyNice to HaveExperience with LinkedIn Ads, TikTok Ads, or YouTube as a primary channelFamiliarity with CRO, landing page testing, and experimentation frameworksExperience with UGC creative workflows and performance creative strategyExposure to patient acquisition, telehealth, or regulated health verticalsWhat We Offer$75,000 – $100,000 CAD annually, based on experienceFully remote, globally distributed teamOwnership over high-spend, high-growth client accounts across two brandsDirect collaboration with creative leads, account managers, and the founderLong-term growth path into Head of Performance or channel leadershipWork closely with operators and alumni from Facebook and TeslaHiring ProcessApplication Review — We'll review your background and account experienceFirst Interview — Intro call covering your experience, channel depth, and agency backgroundSecond Interview — Deeper conversation with a senior team member or the CEOPractical Screen — Walk us through a real account you've managed: strategy, structure, results, and what you'd do differentlyApply now and help us scale great companies through performance-driven marketing.