Senior Director, Field Marketing, Americas

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.Senior Director, Field Marketing, Americas Role Overview: As Senior Director, Field Marketing, Americas, you will own the marketing contribution to pipeline and revenue across North America and Latin America. Acting as a strategic partner to Sales leadership, you will define and execute the regional go-to-market strategy, drive enterprise growth, and accelerate expansion in key markets—particularly across Latin America. This role serves as a critical link between global strategy and regional execution, serving as the bridge between Programs teams and regional field execution, ensuring campaigns are localized and activated in-market. You will shape how marketing drives pipeline creation, account engagement, and customer growth across segments, territories, and priority accounts. Operating with a high degree of autonomy and executive visibility, you will influence regional strategy, investment decisions, and performance outcomes. At Genesys, we are redefining customer experience through AI-powered innovation and human-centered design. You will play a pivotal role in advancing this mission by building and scaling a high-performing field marketing organization that delivers consistent, data-driven impact across diverse and high-growth markets. This role reports to the VP Demand Generation, Americas. Key Responsibilities: Regional Strategy, Bookings and Pipeline Ownership Own the Americas marketing contribution to pipeline and bookings, with accountability for marketing-engaged pipeline, conversion, and ROI across segments  Define and execute the regional field marketing strategy aligned to global go-to-market priorities and regional growth objectives  Establish clear performance metrics and forecasting inputs, providing visibility into pipeline health and marketing impact to executive leadership   Go-to-Market Leadership Act as a strategic partner and challenger to Sales leadership, co-developing go-to-market strategy, territory priorities, and growth initiatives  Drive alignment across Enterprise, Commercial, and growth segments, ensuring marketing strategies are tailored to sales motions and customer needs  Define and operationalize account-based and segment-specific marketing strategies, with a focus on high-value account engagement and pipeline acceleration     Regional Growth Partner with regional Sales and cross-functional teams to prioritize markets, align on growth opportunities, and ensure effective marketing support across growth countries and segments Lead the execution of the Latin America field marketing strategy, translating global and regional priorities into localized, in-market programs that drive pipeline and growth Build and scale in-region marketing execution capabilities, ensuring strong local activation, cultural relevance, and alignment with market dynamics  Integrated Marketing Execution Oversee the planning and execution of integrated, multi-channel marketing programs that drive demand, engagement, and customer growth  Ensure consistency in strategic approach while enabling flexibility and localization across regions Partner with global marketing to adapt and scale campaigns and ensure consistency across markets  Cross-Functional Leadership Drive alignment across Sales, Sales Development (BDR/SDR), Partner Marketing, and Customer Success to deliver full-funnel impact from pipeline creation through to expansion  Collaborate with global and regional stakeholders to deliver cohesive, high-impact customer experiences  Align closely with BDR teams to improve pipeline creation, lead conversion, and regional performance  Organizational Leadership & Scale Lead, develop, and scale a high-performing field marketing team, fostering a culture of accountability, innovation, and continuous improvement  Design and evolve the Americas field marketing operating model, including organizational structure, planning processes, and ways of working  Establish and manage regional planning rhythms, including annual planning, quarterly business reviews, and budget allocation   Performance & Insights Own regional marketing performance measurement, including pipeline creation, marketing influence, conversion metrics, and return on investment  Leverage data and insights to continuously optimize strategy, inform investment decisions, and identify new growth opportunities  Provide executive-level reporting on regional performance, market trends, and strategic recommendations  Required Qualifications: 15+ years of experience in field marketing, demand generation, or regional marketing with 7+ in a leadership role within enterprise B2B technology environments  Proven track record of owning and driving pipeline growth and marketing impact on revenue in complex sales environments  Experience leading and scaling high-performing, multi-regional marketing teams  Strong partnership with senior Sales leadership, with demonstrated ability to influence go-to-market strategy and business outcomes  Deep understanding of enterprise and commercial sales motions, including account-based marketing strategies  Ability to operate at both strategic and operational levels, translating vision into execution with measurable results  Strong analytical mindset, with experience leveraging data to drive decision-making and performance optimization  Excellent executive presence, communication, and stakeholder management skills  Experience managing significant regional marketing budgets and driving accountability for ROI  Ability to lead through complexity and change in a fast-paced, high-growth environment Preferred Qualifications: Experience leading marketing efforts in Latin America, including understanding of regional market dynamics, localization strategies, and cross-cultural team leadership  Experience in customer experience, contact center, AI, or cloud-based technology solutions  Familiarity with global go-to-market models and regional localization strategies  Experience working with Salesforce and marketing automation platforms  Strong analytical and operational mindset with experience using data to inform strategic decisions  Education Bachelor’s degree in Marketing, Business, or a related field (MBA or advanced degree preferred)  Compensation:This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.  $182,600.00 - $321,000.00Benefits:Medical, Dental, and Vision Insurance. Telehealth coverageFlexible work schedules and work from home opportunitiesDevelopment and career growth opportunitiesOpen Time Off in addition to 10 paid holidays401(k) matching programAdoption AssistanceFertility treatmentsClick here to view a summary overview of our Benefits. If a Genesys employee referred you, please use the link they sent you to apply.About Genesys:Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.Reasonable Accommodations:If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at reasonable.accommodations@genesys.com.You can expect a response within 24–48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email.This email is intended to support job seekers requesting accommodations. Messages unrelated to accommodation—such as application follow-ups or resume submissions—may not receive a response.Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.Please note that recruiters will never ask for sensitive personal or financial information during the application phase.