SEO/Digital Marketing Specialist

SEO Specialist / Digital Marketing Specialist Location: Remote (Preferred U.S.-Based)Employment Type: Full-TimeCompany: Performacentric About Performacentric Performacentric helps small and mid-market organizations improve profitability, efficiency, employee performance, customer satisfaction, and business visibility through custom AI agents, automation, and intelligent business solutions. Our mission is to help organizations eliminate manual processes, connect disconnected systems, and make better decisions through AI-powered business transformation. We are seeking an SEO Specialist / Digital Marketing Specialist who can drive organic growth, improve search visibility, and execute modern digital marketing initiatives that generate qualified leads and measurable business outcomes. Position Overview The SEO Specialist / Digital Marketing Specialist will be responsible for developing and executing Performacentric's search engine optimization, answer engine optimization, and AI-driven search visibility strategies. This individual will play a critical role in increasing website traffic, improving search rankings, generating qualified leads, and strengthening Performacentric's digital presence. The ideal candidate understands that modern search extends beyond traditional SEO and includes AI search experiences, large language models, answer engines, and emerging search technologies. They are analytical, technically proficient, and capable of translating data into actionable marketing strategies. Key Responsibilities Search Engine Optimization (SEO) Develop and execute comprehensive SEO strategies.Conduct keyword research and search intent analysis.Perform on-page optimization for website pages, landing pages, blogs, and resource content.Manage technical SEO initiatives including:Site architectureInternal linkingCrawlabilityIndexationSchema markupCore Web VitalsConduct competitor and market analysis.Monitor search rankings and identify optimization opportunities.Improve organic traffic, domain authority, and search visibility. Answer Engine Optimization (AEO) Optimize content for AI-generated search results and answer engines.Develop content structures that improve visibility within AI-powered search experiences.Implement schema and structured data strategies that enhance machine readability.Improve content discoverability across emerging search platforms.Analyze AI search trends and recommend optimization opportunities. Generative Engine Optimization (GEO/AGO) Develop strategies that increase visibility within generative AI platforms and large language models.Optimize content for AI citation and retrieval.Create content frameworks that improve AI comprehension and relevance.Monitor emerging AI search technologies and adapt optimization strategies accordingly.Support Performacentric's thought leadership initiatives through AI-optimized content development. Digital Marketing Develop and execute integrated digital marketing campaigns.Support lead generation initiatives across multiple channels.Collaborate with content creators on:Blog articlesWhite papersDatasheetsCase studiesWebsite contentOptimize landing pages for conversion.Assist with email marketing initiatives.Measure and report campaign performance. Analytics & Reporting Track and report on:Organic trafficKeyword rankingsLead generationConversion ratesEngagement metricsSearch visibilityBuild dashboards and performance reports.Provide recommendations based on data analysis.Present findings and optimization opportunities to leadership. Required Qualifications Search & Marketing Expertise 3+ years of experience in SEO, digital marketing, content marketing, or related roles.Strong understanding of:SEOAEO (Answer Engine Optimization)GEO/AGO (Generative Engine Optimization)Content marketingDigital marketing strategyExperience conducting keyword research and competitive analysis.Understanding of search ranking factors and technical SEO principles.Familiarity with search algorithm updates and industry trends. Technical Skills Working knowledge of:HTMLCSSWebsite architectureStructured data/schema markupAbility to identify and communicate technical SEO issues.Experience with website analytics and reporting tools.Understanding of website performance optimization principles. Content & Communication Strong written and verbal communication skills.Ability to collaborate with content creators, designers, and developers.Experience creating SEO-focused content strategies.Strong analytical and problem-solving skills. Preferred Qualifications Preference will be given to candidates with experience in: SERankingGoogle Search ConsoleGoogle Analytics 4 (GA4)Google Tag ManagerSchema implementationConversion Rate Optimization (CRO)AI content optimization platformsB2B SaaS marketingAI and machine learning technologies Desired Traits We are looking for someone who is: Curious and data-drivenResults-orientedAnalytical and strategicComfortable working independentlyPassionate about emerging AI technologiesContinuously learning and staying ahead of industry trendsAble to balance technical optimization with business objectives Key Performance Indicators (KPIs) Success in this role will be measured by: Organic traffic growthQualified lead generationSearch ranking improvementsAI search visibility improvementsWebsite conversion ratesContent performance metricsDomain authority growthMarketing campaign performance What Success Looks Like Within your first 90 days, you will: Complete a comprehensive SEO, AEO, and GEO audit.Develop a prioritized optimization roadmap.Implement quick-win technical and content improvements.Establish performance dashboards and reporting processes.Launch initiatives that increase search visibility and lead generation.Build a repeatable framework for ongoing SEO and AI search optimization. How to Apply Please submit: ResumeExamples of successful SEO or digital marketing campaignsCase studies demonstrating measurable resultsCertifications (if applicable)Brief summary of your experience with SEO, AEO, GEO/AGO, and digital marketing Join Performacentric and help shape the future of AI-powered business transformation by building a search and marketing engine that drives measurable growth.