Salesforce Developer - Marketing Cloud Personalization - Remote Canada Position

Req ID: 350483 NTT DATA strives to hire exceptional, innovative and passionate individuals who want to grow with us. If you want to be part of an inclusive, adaptable, and forward-thinking organization, apply now.We are currently seeking a Salesforce Developer - Marketing Cloud Personalization - Remote Canada Position  We are seeking a highly skilled Salesforce Developer - Marketing Cloud Personalization - with deep expertise in Marketing Cloud Personalization (Interaction Studio). The ideal candidate will be responsible for designing, configuring, and optimizing personalized customer experiences across web and email channels. This role involves both technical implementation and strategic consultation to help drive real-time engagement and tailored interactions. Key ResponsibilitiesConfigure and implement Marketing Cloud Personalization (Interaction Studio), including data feeds, user profiles, and real-time behavioral tracking.Design and deploy personalization campaigns, rules, templates, and recommendation strategies.Collaborate with marketing and CX teams to translate business requirements into scalable personalization use cases.Develop personalized web experiences using HTML, CSS, and JavaScript.Build dynamic, data-driven content using AMPscript and Server-Side JavaScript (SSJS).Integrate Marketing Cloud Personalization with other Salesforce Marketing Cloud components such as Journey Builder, Email Studio, Mobile Studio, and CDP.Leverage REST/SOAP APIs for data exchange, event tracking, and personalization automation.Support data ingestion processes, identity resolution, and profile unification for accurate personalization.Monitor personalization performance metrics and provide insights to continuously optimize engagement.Ensure adherence to GDPR, CCPA, and organizational data privacy standards.Collaborate with cross-functional teams including marketing, analytics, CRM, and engineering. Required Technical SkillsMinimum 7+ years of work experience in Salesforce.com Projects.Should be expertise in Salesforce.com standard functionality and features (Sales, Services and Marketing), Apex Programming and Force.com CapabilitiesShould have 5+ years of experience in Marketing Cloud Personalization (Interaction Studio).Strong hands-on experience configuring Marketing Cloud Personalization (Interaction Studio).Expertise in designing personalization strategies, decision rules, and recommendation logic.Proficiency in HTML, CSS, JavaScript for dynamic and personalized web components.Hands-on experience with AMPscript and SSJS for personalized email and web content.Understanding of REST/SOAP APIs, data modeling, and ingestion pipelines.Knowledge of user identity resolution, profile stitching, and behavioral data management. Business & Functional SkillsStrong knowledge of Audience Segmentation, real-time interactions, and Journey Builder integration.Ability to analyze engagement metrics and optimize personalization strategies.Familiarity with Customer Data Platform (CDP) concepts and data-driven targeting.Understanding of data governance, privacy, and compliance requirements (GDPR/CCPA). Preferred CertificationsSalesforce Marketing Cloud DeveloperSalesforce Marketing Cloud ConsultantMarketing Cloud Personalization / Interaction Studio Accreditation #LI-NorthAmerica About NTT DATANTT DATA is a $30 billion business and technology services leader, serving 75% of the Fortune Global 100. We are committed to accelerating client success and positively impacting society through responsible innovation. We are one of the world's leading AI and digital infrastructure providers, with unmatched capabilities in enterprise-scale AI, cloud, security, connectivity, data centers and application services. our consulting and Industry solutions help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have experts in more than 50 countries. We also offer clients access to a robust ecosystem of innovation centers as well as established and start-up partners. NTT DATA is a part of NTT Group, which invests over $3 billion each year in R&D. Whenever possible, we hire locally to NTT DATA offices or client sites. This ensures we can provide timely and effective support tailored to each client’s needs. While many positions offer remote or hybrid work options, these arrangements are subject to change based on client requirements. For employees near an NTT DATA office or client site, in-office attendance may be required for meetings or events, depending on business needs. At NTT DATA, we are committed to staying flexible and meeting the evolving needs of both our clients and employees. NTT DATA recruiters will never ask for payment or banking information and will only use @nttdata.com and @talent.nttdataservices.com email addresses. If you are requested to provide payment or disclose banking information, please submit a contact us form, https://us.nttdata.com/en/contact-us. NTT DATA endeavors to make https://us.nttdata.com accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at https://us.nttdata.com/en/contact-us. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications. NTT DATA is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. For our EEO Policy Statement, please click here. If you'd like more information on your EEO rights under the law, please click here. For Pay Transparency information, please click here.