Product Marketing Manager

DescriptionVantaca just achieved unicorn status with a $1.25B valuation, so it's safe to say we're past the "scrappy startup phase." We're not just building a successful company – we're building the category-defining platform that will transform how an entire industry operates.  Here's the reality of our trajectory:Growing 100% year-over-yearOur AI product (HOAi) went from $0 to millions in monthsBacked by Cove Hill Partners and JMI Private Equity6M+ doors on our platform, displacing legacy systemsWe are a winning team that believes in working together to make big ideas happen. We are a collaborative and visionary group that holds ourselves accountable for our results. Our ability to be nurturing and agile allows us to adapt to change and support each other through any challenges that come our way. We are customer-centric, meaning that we put our customers' needs and preferences at the heart of our work. We are authentic game changers that are building something cool and people like it here.OverviewThe Product Marketing Manager sits at the intersection of Marketing, Product, Sales, and Success to support go-to-market initiatives, demand-generation campaigns, and brand and market awareness efforts. The ideal candidate will be laser-focused on the customer, conveying sophisticated ideas with simplicity and empathy. They will have demonstrated success internalizing customer challenges and guiding toward better, and are able to communicate effectively. As Product Marketing Manager, you'll develop a deep connection to our customers and help bring to market products and services that enrich the day-to-day experience of our users while supporting business objectives and growth initiatives.Accountability Key InitiativesPartner closely with Product Management to ensure successful adoption, retention, and growthStrategic planning and execution for product launchesCraft positioning and messaging that clarifies differentiated value and customer benefitSupport sales enablement with messaging, training, and assetsOngoing competitive and market opportunity assessmentBecome go-to subject matter expert on assigned products and services, with deep understanding of buyers and users, the problems they face, and how we solve them.Expectations for SuccessShared responsibility with Product to meet/exceed product adoption targetsTimely execution and delivery of GTM effortsContribution to company growth initiatives and customer outcomesResponsibilitiesDevelop compelling messaging that differentiates Vantaca’s software and services from competitive alternativesCraft customer-facing and sales content including presentations, data sheets, battlecards, website copy, blog posts, and other digital contentLeverage customer insights to define use cases and personas to support the development of industry and functional targeted messaging for growth marketing campaigns.Work with marketing team members as well as creative agencies to create modern digital media such as videos, ebooks, infographics, and other interactive content to support demand-generation and brand marketing.Lead the development of case studies, sales wins, and customer references in collaboration with sales, customer success, and services.Partner with Product Management to plan and execute product launches, communications, and product training to employees, customers, and partners for new or updated product features.Participate on sales calls when appropriate to provide product overviews.Assist with speaking and presenting including internal meetings, industry events, analysts, press or media briefings to convey the Vantaca value proposition.Maintain and manage competitive intelligence and comparisons.Requirements2+ years of experience in product marketing with a demonstrated track record of bringing technology products and services to market.Experience in SaaS software, particularly ERP, CRM, FinTech or accounting and banking software experience is highly desirable.Experience in or knowledge of the Community Association Management (CAM) and/ or Home Owners Association (HOA) industry is a major plus.Exemplary messaging and visual storytelling abilities.Proficiency in written communication with superior editorial skills.Strong verbal communication and presentation skills with the ability to persuade and sell ideas.Ability to communicate cross-functionally and with senior executives.Ability to flourish in a fast-paced, high-growth work environment, learn quickly, and comfort with ambiguity.Experience using marketing technology such as HubSpot Marketing Hub, HubSpot CMS, and Adobe is highly desirable.An early adopter who's eager to evaluate new tools and methods to become more effective; who monitors industry and technology trends to uncover novel approaches to challenges.Core ValuesAlways Growing: Likes change and enjoys finding new ways to improve their knowledge and the product. Always ready to learn quickly, helping themselves and the team grow.Win as a Team: Builds trust and works together by making sure everyone communicates well. Actively involved in daily work, working closely with the team, listening to their ideas, and celebrating successes together.Accountability Starts with Me: Notices problems and takes personal action to solve them.Unwavering Commitment to Customer Experience: Regularly talks to customers, taking personal responsibility to understand what they need, address concerns, and make their experience better with improved Vantaca processes.Innovate Boldly: We challenge the status quo and push boundaries to create meaningful change. We act with urgency and purpose, knowing that innovation drives our success.Why You Should Join Our TeamOur eNPS is +68! (Google it, that is great).Benefits: Medical, Dental, and Vision kick in day one.Unlimited PTO (with a requirement for employees to take a minimum of one continuous week per year).401K with Company Match.Remote Flexible - come to the office when needed.Great parental leave benefits.Named on Inc 5000 list of America’s Fastest Growing Private Companies.Named on Inc 5000 Vet 100 Private Companies list multiple years in a row.Winner of Coastal Entrepreneur Award, Technology Category.Active employee-led Culture Committee.Ongoing industry and professional development trainings available to all employees.Multiple leaders on the executive committee recognized as 40 under 40 recipients for contributions to business and community.We’re playing offense to win! Our product market fit and our world-class employees make us the leader in our space. We’re building something cool and people like it here.We receive many resumes for our open positions and each one is reviewed by a human being on our recruiting team. We will compare your background with the qualifications and requirements for the position.If you are selected for an interview you will receive an e-mail from someone on our recruiting team with an @vantaca.com email address. It may take some time for us to review all of the applications so give us some time to respond. We appreciate your interest in this role.