Product Marketing Manager

Blockchain technology is supercharging money movement for the next generation of financial services - enabling global reach, instant settlement, and dramatically lower costs. At Alchemy, we're making it possible for fintechs and financial institutions to tap into this power without needing blockchain/crypto expertise.

As a Product Marketing Manager focused on Fintech & Financial Services, you'll own how we position, package, and sell Alchemy's infrastructure to companies like Robinhood, Visa, J.P. Morgan, Stripe, and more. You'll translate complex blockchain capabilities into compelling value propositions that resonate with product leaders, engineers, and executives at financial institutions - from neobanks to payment processors and DeFi apps going mainstream.

This is a high-impact role at the intersection of traditional finance and crypto. You'll shape narratives that help financial services companies understand why and how to build onchain - working cross-functionally to ensure our products, partnerships, and positioning align with real fintech needs.

What You'll Do:

1. Own positioning for Alchemy's infrastructure tailored to financial use cases, i.e., cross-border payments, stablecoins, yield generation, and embedded DeFi
2. Lead product launches targeting fintechs and financial institutions - from landing pages to co-marketing initiatives with key partners
3. Be the voice of our customers by conducting research to understand needs, translating insights into a marketing strategy
4. Create content that educates fintechs on building onchain: crypto playbooks, integration guides, competitive comparisons, case studies, and thought leadership
5. Enable Sales and BD to close enterprise deals with collateral on fintech buyer personas, competitive positioning, objection handling, and customer proof points

What We're Looking For: 

1. 6+ years of product marketing experience with a focus on fintech, payments, financial services, or B2B SaaS
2. Experience marketing to technical audiences (product managers, engineers, technical decision-makers) and translating complex infrastructure into clear business value
3. Proven track record of leading product launches, developing GTM strategy, and driving measurable adoption or revenue
4. Exceptional storytelling and communication skills - equally comfortable writing customer-facing collateral, internal strategy memos, or presenting to executives
5. Self-starter mentality with the ability to thrive in fast-moving, ambiguous environments and wear multiple hats
6. Bonus:
7. Prior work in a high-growth startup or scale-up environment
8. Experience in crypto, blockchain, DeFi, stablecoins, or institutional digital assets - either at a native crypto company or a non-crypto company adopting blockchain
9. Background in developer marketing or API-first products (Stripe, Twilio, Plaid, etc.)
10. Experience with Account Based Marketing, Partner Marketing, or enterprise sales enablement