Principal Product Designer, Afterpay Apps

We're looking for a Principal Product Designer to lead the design of our Afterpay apps globally. This role sits within the Credit & Commerce team at Cash App, focused on reimagining how people access, spend, and manage money across our Afterpay apps in the US, Australia, New Zealand, the UK, and Canada.

Afterpay is one of the most trusted names in BNPL, and our apps are a crucial way our customers engage with the brand. We're now investing in these apps to reimagine the shopping experience for our current customers as well as the next generation of consumers. The opportunity is to rethink everything, identify new opportunities and make it a best in class experience. As a Staff Designer, you'll be responsible for shaping the end-to-end product vision and experience, setting the quality bar, and helping define the future of how people shop and pay over time.

At Cash App and Afterpay, design is at the heart of how we build products. You'll join a diverse team of designers, researchers, and writers reimagining the financial system for the next generation. In this role, you'll directly shape the future of Afterpay's global customer experience, ensuring we deliver trust, value and delight in every interaction.

This role can be performed anywhere in Australia and the US – West-coast preferred.

You Will

1. Lead design across the Afterpay global apps, from vision through execution.
2. Own the end-to-end customer experience across entire product areas, not just individual features.
3. Partner with product, engineering, research, data, sales and marketing to define strategy and roadmap.
4. Translate complex financial and commerce concepts into clear, intuitive, and trustworthy customer experiences.
5. Elevate design craft and customer impact across core surfaces including home, checkout, payments, and post-purchase.
6. Drive clarity and alignment in ambiguous problem spaces, balancing global consistency with local market needs.
7. Contribute to and evolve Cash App's design system while maintaining Afterpay's distinct brand equity.
8. Mentor other designers, modeling excellence in craft, storytelling, and cross-functional influence.
9. Represent the voice of the customer and push for bold, customer-first solutions that scale globally.

You Have

1. 12+ years of experience in product design, with a strong portfolio of whole-product ownership and consumer-facing apps.
2. Proven experience defining product strategy and following through with exceptional design execution.
3. A track record of shipping high-impact, high-quality end-to-end product experiences at scale.
4. Mastery of interaction, visual, and systems design.
5. Experience leading design in complex ecosystems that span multiple geographies and regulatory environments.
6. Ability to move fluidly between visionary thinking and detailed execution.
7. Strong communication and storytelling skills that inspire teams and executives alike.
8. Experience mentoring and leveling up other designers.
9. A passion for shaping the future of money management and commerce for millions of people.

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. 

Want to learn more about what we're doing to build a workplace that is fair and square? Check out our

 I+D page.

While there is no specific deadline to apply for this role, U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.

 

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information. 

 

Zone A:

$251,600—$377,400 USD

Zone B:

$251,600—$377,400 USD

Zone C:

$251,600—$377,400 USD

Zone D:

$251,600—$377,400 USD