Performance Marketing Manager - 26012301

Our client is a fast-growing, founder-led DTC jewelry brand generating 7-figure annual revenue primarily from organic traffic. The brand is highly visual, storytelling-driven, and deeply rooted in social media virality.This is a high-ownership performance marketing role with a strong emphasis on creative strategy.You will be responsible for turning organic content into scalable paid campaigns, working closely with our content creator and graphic designer, and leading paid growth across Meta and Google Ads.We’re looking for someone who can think strategically, move fast, and scale without constant hand-holding.Key Responsibilities:Paid Acquisition & ScalingOwn and scale paid media across Meta (Facebook & Instagram) and Google AdsTranslate organic, viral content into high-performing paid campaignsLaunch, test, iterate, and scale campaigns with a clear roadmap and hypothesesManage and optimize budgets starting from $20K/month and scale based on performanceDrive profitable growth with clear revenue impactCreative Strategy (Core Focus)Define what creatives to test and why — hooks, angles, formats, storytellingAnalyze creative performance and clearly articulate why something works or doesn’tCreate structured creative briefs for:Content creator (UGC / on-camera storytelling)Graphic designer (static, video edits, AI-enhanced visuals)Continuously refine creative strategy based on data and platform signalsCollaboration & LeadershipWork closely with:In-house content creator (NY-based, product access)Graphic designer / video editorProvide clear, actionable feedback on creativesBring new ideas, angles, and growth opportunities proactivelyOperate independently without daily step-by-step guidanceMust-Have Experience:Proven hands-on experience scaling 7-figure brands (or taking a brand from early 7 figures to multi-7 figures)Strong background in Meta Ads and Google AdsDeep understanding of creative testing frameworks for DTC brandsExperience in fashion, jewelry, beauty, lifestyle, or women-focused consumer brandsAbility to connect creative performance with revenue and scaling decisionsStrong PlusTikTok Ads experienceExperience working with organic-first brands and scaling paid on top of organic tractionPersonal TraitsStrategic thinker who doesn’t need constant hand-holdingComfortable making decisions and owning outcomesStrong communicator who can explain why something worksDetail-aware but not execution-onlyMotivated, driven, and resilient in a performance-based environmentWhat This Role Is NOTNot just a media buyer executing someone else’s ideasNot a junior or training roleNot a role focused only on reporting numbers without insightsWork Setup & Logistics:Location: Remote (anywhere in the world)Time overlap: 6 hours overlap with US Eastern TimeType: Trial-based start (project or part-time), with the goal of long-term collaboration