Performance Marketing Lead

About Roveir & Roveia HealthRoveir is a growth marketing partner for tech companies, startups, and DTC brands. Founded by alumni from Facebook and Tesla, we specialize in scaling paid customer acquisition through performance-driven advertising and conversion-optimized systems.Roveia Health is our specialized growth division focused on telehealth, health & wellness, and digital health brands — helping companies in the GLP-1, supplements, and patient acquisition space scale through performance marketing.Across both brands, we manage millions in monthly ad spend across Meta, Google, YouTube, LinkedIn, and TikTok — serving clients from early-stage startups to 8-figure consumer brands.Fully remote. Globally distributed. Built for growth that drives real outcomes.The RoleWe're hiring a Performance Marketing Lead to execute and optimize paid acquisition campaigns across a portfolio of Roveir and Roveia Health client accounts.This is a mid-level, multi-channel execution role. You're comfortable running Meta and Google as your core channels and can support on YouTube, TikTok, and LinkedIn when needed.You'll work closely with Senior Performance Marketing Leads, account managers, and creative teams to drive measurable results across your accounts. You'll be responsible for day-to-day campaign execution, optimization, and performance reporting.Agency experience is required. You've worked across multiple client accounts, you understand how to manage competing priorities, and you take ownership of campaign outcomes.What You'll OwnCampaign ExecutionBuild, launch, and optimize paid campaigns across Meta Ads and Google Ads as primary channelsManage budgets, bidding strategies, audience structures, and creative rotations across multiple accountsExecute campaign structures aligned to funnel stages and client objectivesMulti-Channel ExecutionRun Meta (Feed, Stories, Reels), Google (Search, PMax, YouTube, Display), and support on LinkedIn and TikTok where relevantAdapt execution to each channel's strengths and each client's funnelEnsure tracking integrity across platforms — pixels, GA4, GTM, and conversion eventsTesting & OptimizationExecute creative testing in collaboration with designers and creative teamsRun A/B tests across audiences, creatives, copy, and campaign structuresMonitor daily performance and proactively flag issues and opportunitiesReporting & CommunicationSupport performance reporting with clear insights and optimization notesCommunicate performance drivers and learnings to account managers and senior leadsStay current with platform updates, best practices, and new featuresWhat We're Looking ForMust-Haves2–4 years of hands-on paid media experienceAgency background is required — you've managed multiple client accounts simultaneouslySolid working knowledge of both Meta Ads and Google AdsExperience running campaigns across tech, SaaS, eCommerce, health, or similar verticalsComfortable executing from strategic direction while contributing your own optimization thinkingData-driven, detail-oriented, and self-directedFluent English, written and verbalComfortable working independently in a fully remote environmentStrong SignalsHas managed $20K–$200K+ in monthly ad spend across multiple accountsHas executed creative testing processes and can brief creative teams effectivelyExperience in telehealth, health & wellness, B2B SaaS, or DTCComfortable with GA4, Looker Studio, and conversion tracking setupLooking to grow into a senior role and takes ownership seriouslyYou're Not the Right Fit If:You've only ever managed one channelYou need constant direction to execute campaignsYou've never managed more than one or two accounts at a timeYou treat reporting as pulling numbers rather than communicating what they meanNice to HaveExperience with LinkedIn Ads, TikTok Ads, or YouTube as a primary channelFamiliarity with CRO, landing page testing, and experimentation frameworksExperience with UGC creative workflows and performance creative strategyExposure to patient acquisition, telehealth, or regulated health verticalsWhat We Offer$55,000 – $80,000 CAD annually, based on experienceFully remote, globally distributed teamClear growth path toward Senior Performance Marketing LeadExposure to high-spend, high-growth client accounts across two brandsDirect collaboration with senior marketers, creative leads, and account managersWork closely with operators and alumni from Facebook and TeslaHiring ProcessApplication Review — We'll review your background and account experienceFirst Interview — Intro call covering your experience, channel depth, and agency backgroundSecond Interview — Deeper conversation with a senior team member or the CEOPractical Screen — Walk us through a real account you've managed: what you ran, how you optimized, and what results you droveApply now and help us scale great companies through performance-driven marketing.