Marketing Specialist, Operations

LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners. Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements. We're looking for a detail-oriented, Marketo-savvy Marketing Operations Specialist to join our growing Marketing Operations team during an exciting period of transformation. You'll be a critical partner in maintaining our marketing technology infrastructure, ensuring data quality, and enabling seamless campaign execution across our demand generation engine.This role is perfect for someone who loves the intersection of marketing strategy and technical execution—you'll work closely with our Senior Manager of Marketing Operations to administer platforms, QA campaigns, manage vendor relationships, and build the operational foundation that powers LiveRamp's go-to-market motion.You'll have the opportunity to work with best-in-class marketing technology (Marketo, Salesforce, Qualified, LeanData, ZoomInfo), learn from experienced MOps leaders, and make an immediate impact on a team that values precision, collaboration, and continuous improvement.You will:Marketing Automation & Platform Administration (40%)Marketo administration: Configure programs, build smart campaigns, manage templates, troubleshoot automation workflows, and maintain platform healthCampaign execution support: Build and QA email campaigns, landing pages, forms, and nurture programs in partnership with our vendor partners (Nvish)Integration management: Monitor and troubleshoot integrations between Marketo, Salesforce, Qualified, LeanData, and other MarTech toolsPlatform optimization: Identify opportunities to streamline workflows, improve automation efficiency, and enhance campaign performanceDocumentation: Maintain comprehensive documentation of platform configurations, processes, and best practicesData Quality & Governance (25%)Database hygiene: Monitor data quality, identify and resolve duplicates, manage data enrichment workflows (ZoomInfo), and ensure field mapping accuracyCompliance oversight: Support GDPR and data privacy compliance including consent management, data subject requests, and lead upload reviewsList management: Build target lists, manage segmentation logic, validate suppression rules, and ensure campaign targeting accuracyData audits: Conduct regular audits of lead lifecycle stages, field usage, and data integrity across systemsCampaign QA & Quality Assurance (20%)Pre-launch QA: Review campaign builds for accuracy including segmentation logic, suppression lists, UTM parameters, form configurations, and routing rulesTesting protocols: Test user experiences across email rendering, form submissions, landing page functionality, and chat routingPost-launch monitoring: Track campaign performance, monitor deliverability metrics, validate conversion tracking, and identify issues requiring troubleshootingQuality standards: Enforce naming conventions, folder structures, documentation requirements, and operational best practicesVendor & Stakeholder Coordination (10%)Vendor management: Serve as day-to-day liaison with Nvish (campaign execution partner), coordinating workload, reviewing deliverables, and providing feedbackCross-functional collaboration: Partner with Demand Gen, Sales Ops, RevOps, and other stakeholders on campaign execution, data requirements, and system enhancementsProject coordination: Manage timelines, communicate status updates, and ensure deliverables meet quality standards and deadlinesReporting & Analytics Support (5%)Dashboard maintenance: Build and maintain operational dashboards in Salesforce and Marketo for campaign performance, funnel metrics, and data qualityAd hoc analysis: Support the Senior Manager with campaign performance analysis, data pulls, and reporting requestsPerformance insights: Identify trends, anomalies, and optimization opportunities in campaign dataAbout you:Required Qualifications2-4 years of hands-on marketing operations experience with demonstrable expertise in marketing automation platformsMarketo expertise required: Proven experience building campaigns, managing automation workflows, and administering Marketo instancesMarketo Certified Expert or equivalent certification strongly preferredSalesforce proficiency: Strong understanding of Salesforce objects (Leads, Contacts, Accounts, Campaigns, Opportunities), SFDC-Marketo sync, and CRM data managementTechnical aptitude: Comfortable with HTML/CSS basics, API concepts, data imports/exports, and troubleshooting technical issuesData-driven mindset: Strong analytical skills with ability to work with large datasets, identify data quality issues, and draw insights from campaign metricsExtreme attention to detail: QA-oriented mindset with ability to catch errors, validate logic, and ensure accuracy in high-stakes campaign launchesProject management skills: Ability to manage multiple concurrent projects, prioritize competing demands, and deliver on deadlinesPreferred QualificationsExperience with additional MarTech tools: LeanData, Qualified, ZoomInfo, Google Analytics, 6sense, Demandbase, or similar platformsFamiliarity with ABM (Account-Based Marketing) strategies and executionUnderstanding of attribution models, funnel metrics, and marketing analyticsExperience working with offshore or contractor execution teamsBackground in B2B SaaS or enterprise technology marketingSQL or data manipulation skillsExposure to compliance requirements (GDPR, CCPA, CAN-SPAM)Skills & CompetenciesCommunication: Clear written and verbal communication; ability to translate technical concepts for non-technical stakeholdersCollaboration: Team player who thrives in cross-functional environments and builds strong working relationshipsProblem-solving: Resourceful troubleshooter who can diagnose issues, identify root causes, and implement solutionsAdaptability: Comfortable with ambiguity and change; able to pivot quickly in a fast-paced environmentOwnership: Takes initiative, follows through on commitments, and holds self accountable for quality outcomesCuriosity: Eager to learn new platforms, best practices, and marketing operations trends; invested in continuous improvementWhy Join LiveRamp's Marketing Team?Growth & DevelopmentLearn from the best: Work alongside experienced MOps leaders and learn enterprise-scale marketing operationsExpand your skill set: Exposure to best-in-class MarTech stack and complex B2B marketing challengesCareer progression: Clear path from Specialist → Senior Specialist → Manager in a growing organizationProfessional development: Budget for certifications (Marketo Architect, Salesforce Advanced Admin) and trainingImpact & OwnershipMeaningful work: You're not just executing tasks—you're building the operational foundation that powers LiveRamp's growthImmediate impact: Join during a transformation period where your contributions will shape the future of the teamVisibility: Work closely with senior leaders and have your work seen across Marketing and Sales organizationsTeam & CultureCollaborative environment: Work with smart, supportive colleagues who value precision, curiosity, and continuous improvementInnovation-focused: Encouraged to experiment, test new approaches, and challenge the status quoThe approximate annual base compensation range is $77,000 to $111,500. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant's experience, knowledge, skills, and abilities, geography, as well as internal equity among our team. Benefits:People: Work with talented, collaborative, and friendly people who love what they do.Fun: We host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues. Work/Life Harmony: Flexible paid time off, paid holidays, options for working from home, and paid parental leave.Comprehensive Benefits Package: LiveRamp offers a comprehensive benefits package designed to help you be your best self in your personal and professional lives.  Our benefits package offers medical, dental, vision, life and disability, an employee assistance program, voluntary benefits as well as perks programs for your healthy lifestyle, career growth and more.Savings: Our 401K matching plan—1:1 match up to 6% of salary—helps you plan ahead.  Also Employee Stock Purchase Plan - 15% discount off purchase price of LiveRamp stock (U.S. LiveRampers)RampRemote: A comprehensive office equipment and ergonomics program—we provide you with equipment and tools to be your most productive self, no matter where you're locatedMore about us:LiveRamp’s mission is to connect data in ways that matter, and doing so starts with our people. We know that inspired teams enlist people from a blend of backgrounds and experiences. And we know that individuals do their best when they not only bring their full selves to work but feel like they truly belong. Connecting LiveRampers to new ideas and one another is one of our guiding principles—one that informs how we hire, train, and grow our global team across nine countries and four continents. Click here to learn more about Diversity, Inclusion, & Belonging (DIB) at LiveRamp. LiveRamp is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, disability, sexual orientation, gender identity, genetics or other protected status. Qualified applicants with arrest and conviction records will be considered for the position in accordance with the San Francisco Fair Chance Ordinance. California residents: Please see our California Personnel Privacy Policy for more information regarding how we collect, use, and disclose the personal information you provide during the job application process.To all recruitment agencies: LiveRamp does not accept agency resumes. Please do not forward resumes to our jobs alias, LiveRamp employees or any other company location. LiveRamp is not responsible for any fees related to unsolicited resumes.