Marketing Operations Analyst

About the roleWe're looking for a Marketing Operations Analyst to join our RevOps team. You'll own the full marketing operations and analytics stack — conversion tracking, HubSpot workflows, lead lifecycle management, and attribution modeling. You'll work at the intersection of marketing data and revenue processes, ensuring our systems reflect reality and our team can move fast on the right insights. This role takes on high-priority work currently bottlenecking the team and serves as the operational backbone for analytics, audience building, and marketing automation.What you'll doMarketing analytics & trackingSet up and maintain conversion tracking across GA4, Mixpanel, GTM, paid pixels, and HubSpotAnalyze website traffic, user behavior, SEO performance, and campaign ROIBuild and maintain dashboards for Paid, SEO, and revenue funnel analysisMonitor lead generation metrics — MQLs, SQLs, and conversion paths across the funnelRevenue operations & lead managementManage HubSpot lead routing, audience lists, workflows, and automationMaintain and improve lead enrichment and validation pipelines (Clay → HubSpot → Salesforce)Handle email validation, lead scoring, and list hygieneCommunicate effectively across the revenue cycle — from first touch to closed dealWebsite & experimentationSet up A/B tests and manage their analytics layerConfigure events, data layers, and custom scripts for trackingAnalyze traffic anomalies and bot/crawler activityWork with experimentation tools such as VWOMarketing attributionMaintain and improve attribution models (first-touch, last-touch, linear)Perform manual attribution of unattributed opportunitiesCalculate and report on marketing and sales cost efficiencyRequirementsMust-have2+ years in marketing analytics, marketing operations, or a RevOps-adjacent roleStrong HubSpot proficiency — workflows, automation, audience building, lead routingHands-on experience with GA4, Google Tag Manager, and conversion trackingSolid understanding of the B2B SaaS lead lifecycle (MQL → SQL → Opportunity → Revenue)Working knowledge of SEO fundamentals and SEO analyticsExperience with A/B testing tools and methodologyAdvanced English — written and verbalAvailability to work US time zones (Eastern or Pacific)Strongly preferredSaaS industry background; US market experience is a plusExperience with Clay, Mixpanel, Microsoft Clarity, or VWOFamiliarity with BI tools — Power BI, Looker, Tableau, or SupersetWorkflow automation experience (Make, Zapier, or similar)Nice to haveBasic SQL or Python for ad hoc data pullsGoogle Analytics certificationExperience with attribution modeling (first-touch, last-touch, linear, or custom)What We OfferRemote-first environmentStrong product/market fit: marketing data product for US-based enterprises20 working days of PTO per yearUS holidays and additional days offProfessional development reimbursement