
What you'll do
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Lead and execute marketing strategy for the England market to drive user growth, brand awareness, and engagement
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Work closely with regional and global leadership to align local marketing plans with overall business objectives;
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Own and manage local marketing initiatives including events, offline activations, partnerships, KOLs, and community activities;
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Plan, execute, and optimize online and offline marketing campaigns tailored to the Polish market;
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Act as the local “brand guardian” to ensure all marketing activities comply with brand guidelines and local regulations;
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Manage local marketing budgets, track performance, and ensure ROI
What you'll need
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3–5 years of experience in regional / market marketing, preferably with ownership of a specific country or region;
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Proven experience in executing local marketing campaigns, including events and partnerships;
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Strong understanding of the full marketing mix (online, offline, events, community, partnerships);
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Experience working with cross-functional teams and senior stakeholders;
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Strong project management and execution skills;
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Data-driven mindset with the ability to analyze performance and optimize outcomes;
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Knowledge of the crypto industry and local market regulations is an advantage.
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Offline campaigns working experience is must