Marketing Manager, Retention

Job Description:At Sparklight/Cable One and our family of brands, we keep our customers and associates connected to what matters most. For our associates, that means: a thriving and rewarding career, respect for the communities where they live and work, a focus on health and wellness, an excellent work/life balance, and an open and inclusive workplace.   We are open to hiring remote if we find the right talent in any of the following states: AL, AR, AZ,  FL, GA, IA, ID, IL, IN, KS, LA, MD, MN, MO, MS, NC, ND, NE, NM, NV, OR, OK, PA, SC, SD, TN, TX, UT.  Customer retention is one of the most important drivers of long-term growth at Cable One—and this role plays a key part in helping us strengthen customer relationships and improve retention performance across our markets.As Marketing Manager, Retention, you will support the development, execution, optimization, and reporting of retention marketing initiatives designed to reduce churn, increase customer engagement, and improve customer value. This role is ideal for a hands-on marketer who enjoys balancing campaign execution, testing, analytics, and cross-functional collaboration in a fast-paced environment.You’ll work closely with teams across Marketing, Analytics, Customer Experience, Product, and Operations to deliver effective customer communications and continuously improve retention performance through data-driven insights and testing.A Brief OverviewThe Marketing Manager, Retention is responsible for planning, executing, testing, and reporting on retention-focused marketing initiatives across multiple markets. This role partners closely with Marketing, Analytics, Customer Experience, Product, Legal, Training, and regional teams to ensure retention campaigns are delivered accurately, optimized continuously, and communicated clearly to stakeholders.This position combines strategic thinking with hands-on execution. The ideal candidate is comfortable managing campaign details, building and deploying retention communications, analyzing performance, and identifying opportunities for optimization and process improvement.This role does not have direct people management responsibilities but operates at a manager level in scope, ownership, and accountability.How You’ll Make an ImpactDevelop and execute omnichannel retention initiatives designed to reduce churn, improve engagement, and support customer lifetime valueSupport a test-and-learn culture by embedding experimentation and optimization into retention campaign planningTranslate campaign and customer performance data into actionable insights and recommendationsPartner cross-functionally to support retention initiatives aligned to customer and business needsMonitor customer behavior, market trends, and competitive activity to identify opportunities for retention improvementKey ResponsibilitiesRetention Campaign Strategy & ExecutionPlan, schedule, and execute multi-market retention campaigns aligned to business priorities and customer lifecycle strategiesDevelop, build, QA, schedule, and deploy retention email campaigns, including customer-facing copy, campaign setup, and execution within marketing platformsMaintain direct involvement in campaign execution activities, including targeting, fulfillment, launch coordination, and optimizationManage day-to-day operational execution needs, including retention fulfillment and migration-related initiativesEnsure campaign assets, customer lists, reporting files, and communications are delivered accurately and on timeMaintain high standards for execution quality, documentation, and operational consistencyTesting, Optimization & PerformanceEmbed A/B testing and test-and-learn methodologies into campaign planning to improve messaging, offers, timing, and targeting strategiesPartner with Analytics and stakeholders to define KPIs, evaluate campaign effectiveness, and identify optimization opportunitiesTrack, analyze, and report on retention, upgrade, and engagement metrics to support continuous improvementLeverage customer insights, campaign results, and market trends to refine retention strategies and recommendationsApply performance insights to improve customer outcomes, reduce churn, and support incremental revenue growthReporting & InsightsOwn campaign reporting and performance analysis for assigned retention initiativesTranslate campaign and customer data into clear, concise insights and actionable recommendationsPrepare and deliver recurring performance updates, dashboards, and presentations for stakeholders and leadershipIdentify trends, risks, and opportunities and communicate them proactively to stakeholdersEnsure reporting accuracy, consistency, and alignment across teamsCross-Functional CollaborationPartner closely with Marketing Analytics, Product, Customer Experience, Sales, Legal, Training, and regional teams to support retention initiativesCoordinate campaign approvals, timelines, dependencies, and execution across multiple stakeholdersSupport alignment between retention strategy, operational execution, and frontline customer experienceServe as a point of contact for retention-related execution, reporting, and process issuesProcess Improvement & Operational ExcellenceMaintain and improve retention workflows, documentation, and execution standardsIdentify opportunities to streamline processes, reduce manual work, and improve campaign scalabilitySupport evolving platforms, tools, and operational capabilities with minimal disruption to campaign deliveryContribute to the development of retention best practices and operational improvements across the teamQualificationsRequiredBachelor’s degree in Marketing, Business, Communications, or a related field6+ years of experience in retention marketing, lifecycle marketing, CRM, email marketing, or campaign managementExperience managing complex, multi-market campaigns in a fast-paced environmentHands-on experience executing email campaigns within CRM or marketing automation platforms, including campaign setup, QA, deployment, and reportingStrong analytical and problem-solving skills, with the ability to translate data into actionable insightsExperience developing and optimizing targeted marketing strategies focused on customer retention and engagementAdvanced proficiency in Excel and PowerPointStrong organizational skills and attention to detailExcellent communication and cross-functional collaboration skillsPreferredExperience in retention marketing within subscription, telecommunications, or services-based industriesExperience writing customer-facing marketing copyDemonstrated success using testing and analytics to improve retention performanceFamiliarity with customer lifecycle strategy, segmentation, and churn mitigation initiativesExperience with CRM platforms, marketing automation tools, and campaign analytics systemsCore CompetenciesData-driven decision makingAttention to detail and execution qualityCustomer-focused mindsetCross-functional collaborationAnalytical thinking and problem solvingClear, concise communicationOrganization and prioritizationAdaptability and continuous improvementBenefits Cable One and our family of brands appreciates the role our associates play to help the company grow, and in return an excellent benefits package is offered to our associates to recognize the importance of their contributions, such as:  Medical, dental, and vision plans – start when you start!  Life insurance (self, spouse, children) Paid time off (vacation, holiday, and personal/sick days)  401(k) - 100% company match starts day 1 of employment (up to 5% of eligible compensation) Group Legal plan with Identity Theft Protection   Additional Perks  Tuition reimbursement (up to $5,250 on 1st year)  Annual community support to various organizations across the U.S.  Associate recognition & awards programs Advancement opportunities  Collaborative work environment  FREE Cable One services for associates who live in a serviceable area Our Commitment Diversity lies in the communities we serve and among the associates who dedicate themselves to ensure our continued success. Here at Cable One and our family of brands, we believe it is our individual and unique talents, backgrounds and perspectives that, when combined, truly make us an unstoppable force. "Stronger Together" is not just a verbal cue, it is the motto that our associates live by, exemplify, and embody each and every day.  Cable One and our family of brands is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability.   Pre-hire Processes Cable One and our family of brands is committed to keeping our associates and customers safe. Job offers are contingent upon the results of background, drug screening, and reference check. Only after successfully passing these pre-hire clearances are individuals approved for hire and ready to start their successful and rewarding career.