Manager / Sr. Manager – Digital Marketing & Solution Management (Remote)

Position location: Remote-Work from Home or Milwaukee, Wisconsin OfficeWhat you will doWe are seeking a highly execution-oriented, strategic leader to join our Commercial Enablement & Experience team in our Sustainable Infrastructure business at Johnson Controls. This role sits at the intersection of solution management, vertical market strategy, and modern B2B marketing execution, leading initiatives to design, develop, position, and scale differentiated customer offerings.This is a hybrid role, with approximately:50% focus on offerings development (solution management)50% focus on multi-channel marketing activation and demand generationThe ideal candidate blends structured solution development, ICP-driven marketing strategy, and hands-on digital execution—with the ability to build scalable systems while also driving near-term results.How You Will Do It1. Lead Customer-Centric Offerings DevelopmentOwn the end-to-end development of priority offerings—from concept through commercialization—ensuring alignment to:Clearly defined ideal customer profiles (ICPs) and buyer personasVertical-specific needs, buying processes, and decision driversMarket demand and competitive differentiation2. Lead Verticalized Marketing Strategy, Content Systems, and Campaign ActivationPartner closely with Vertical Market Directors to translate offerings into scalable, vertical-specific go-to-market strategies, connecting targeting, messaging, content, and campaign execution into a unified system.This includes:Defining vertical-specific marketing strategies that align to:Ideal customer profiles (ICPs)target account segmentsbuyer-needs and decision driversDeveloping clear positioning, messaging, and narrative frameworks tailored to each vertical to ensure:Customers can understand our differentiation independentlyOur value is evident before direct sales engagementEstablishing structured content systems that enable the organization to lead with thought leadership and insight, including:Campaign themes aligned to vertical prioritiesModular, reusable content (e.g., case studies, insights, messaging frameworks)Repeatable content cadences (including potential vertical newsletters)Building campaigns that proactively shape market perception by:Providing buyers with the information they need to evaluate solutions independentlyEnsuring that our brand, expertise, and proof points are visible across the channels where customers are conducting researchTranslating content and strategy into integrated, multi-channel campaigns across:EmailLinkedIn / socialWeb and landing experiencesSales enablement tools and messagingEnsuring each campaign:Reinforces a consistent narrativeReuses core content across multiple touchpointsSupports both account-level engagement and broader market visibility3. Build and Execute Multi-Channel Demand Generation CampaignsDesign and execute integrated campaigns across the following activation channels to execute a coordinated, multi-touch engagement across the buying journey:Email (existing strength)LinkedIn / social (organic + targeted)Web and landing experiencesContent-driven engagement (case studies, insights)Event and webinar activation4. Scale Account-Based Digital EngagementExtend account-based marketing beyond deal-stage support by:Designing ongoing digital engagement strategies for target account listsEnsuring priority accounts are consistently exposed to:Relevant messagingProof pointsinsights and contentSupporting sellers with structured, repeatable account engagement approaches5. Create Early-Stage Digital Engagement PathwaysDevelop simple, scalable digital entry points that enable customers to engage earlier, such as:AssessmentsGuided decision toolsContent-based entry experiencesEnsure alignment between:Offering designCustomer journeyMarketing activation6. Own End-to-End Campaign Execution (Doer Mindset - Strategic design + hands-on execution)Consistent with your existing expectations:Develop messaging, campaign assets, and execution plansBuild and manage structured work plans and timelinesDrive initiatives forward independentlyRemove roadblocks and maintain momentum7. Align Marketing, Sales Enablement, and OfferingsEnsure consistency between:What we build (offerings)How we message it (marketing)How sellers position and sell it (enablement)Develop:Sales playbooksCampaign messaging frameworksExecutive and customer-facing materials8. Performance Tracking & Continuous OptimizationDefine and track:Pipeline influence and impactEngagement by channelCampaign effectiveness by tacticConversion across the customer journeyContinuously refine:Messagingcampaign structurechannel mixWhat We Look For Required5–10+ years across solution development, product/offering management, and/or B2B marketingExperience defining:ICPssegmentationvalue propositionsProven ability to:design campaignsmanage complex workstreamsdrive execution across functionsStrong ability to operate as both:strategic thinkerhands-on executorPreferredStrong candidates will have demonstrated experience building modern B2B marketing systems, including:Multi-channel campaign development (email + social + content + web)Account-based marketing (beyond deal-stage)Content strategy and scaling (reuse, amplification, systems)Digital demand generation and nurturingExperience aligning marketing to vertical strategies and ICP-driven targetingAbility to operate in environments where:priorities shiftoutputs must scale without adding headcountFamiliarity with agile / sprint-based executionWho we areJohnson Controls is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, status as a qualified individual with a disability, or any other characteristic protected by law. For more information, please view EEO is the Law. If you are an individual with a disability and you require an accommodation during the application process, please visit www.johnsoncontrols.com/tomorrowneedsyou.HIRING SALARY RANGE: $100,100 - $ 133,600 (Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.)  This position includes a competitive benefits package. The posted salary range reflects the target compensation for this role. However, we recognize that exceptional candidates may bring unique skills and experiences that exceed the typical profile. If you believe your background warrants consideration beyond the stated range, we encourage you to apply. To support an efficient and fair hiring process, we may use technology assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers. For details, please visit the About Us tab on theJohnson Controls Careers site at https://jobs.johnsoncontrols.com/about-usJohnson Controls International plc. is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, genetic information, sexual orientation, gender identity, status as a qualified individual with a disability or any other characteristic protected by law. To view more information about your equal opportunity and non-discrimination rights as a candidate, visit EEO is the Law. If you are an individual with a disability and you require an accommodation during the application process, please visit here.