Marketing Manager at CitiTurf

Marketing Manager – Lead Projects. Real Responsibility. Variety. Work With Owners Who Get Marketing.

We’re a successful outdoor services company with a strong brand and over 11,000 loyal customers in Collin County. For the last decade, we’ve grown steadily through reputation and referrals — without formal marketing. But now we’re shifting gears. We have a strategy, a budget, and big plans — and we’re ready to put marketing back at the center of our growth.

And just to be clear — while marketing hasn’t been active in this business for a while, we absolutely get it. We’ve built other companies and spent millions on marketing. This company was built on smart marketing — it’s just been running on momentum. Now, we’re ready to accelerate again, and we’re looking for someone who wants to help lead that charge.

This is a hands-on marketing and project management role. You’ll work directly with one of the founders (Jonathan). You’ll help manage, execute, improve, and scale our marketing efforts across digital, print, email, social, and more.

What You’ll Be Doing

This role blends creative and operational work — but make no mistake: project management is a core part of the job. If you love organizing plans and people, keeping contractors on track, and making sure things actually get done — you’ll thrive here. If you just want to write or come up with ideas without running point on execution, this probably isn’t the right fit.

You’ll help manage and evolve our marketing structure. Right now, it’s you and the founder (Jonathan) full-time on marketing. Everyone else is a contractor — we currently have 6 freelancers covering copy, design, PPC, and more. The model is designed to scale: multiple trusted contractors per function (think copywriting, PPC, design). You’ll work directly with these partners to execute our marketing initiatives and build the system that keeps it all moving.

• Build and manage our marketing calendar
• Lead day-to-day execution of projects and campaigns
• Manage timelines, budgets, and people
• Source, vet, and manage freelancers
• Write and review marketing copy (emails, social, postcards, web)
• Oversee website content, SEO, and conversion strategy
• Drive review generation and reputation management
• Manage or oversee AdWords and Facebook ad campaigns
• Build and test direct mail campaigns (postcards, flyers)
• Launch upsell campaigns and drive additional revenue
• Help develop video content (educational/sales)
• Track results, manage attribution, and analyze performance

Work Location

This is a hybrid role based in Far East Allen, TX. You’ll spend a bit more time in person at first while we get everything up and running. After that, the role will be mostly remote, with occasional in-office time as needed — likely 1–2 days per week, depending on what’s going on. If you prefer more time in the office, that’s totally fine too.

What We’re Looking For

• You follow through. You get things done.
• You enjoy both creative work and structured execution.
• You know how to manage projects, people, timelines, and results.
• You can work with a mix of in-house and freelance contributors.
• You write clearly — and think in terms of persuasion and performance.
• You’re comfortable using data to guide decisions and improve outcomes.
• You understand how to communicate with our target buyer (mostly female homeowners).
• You want a role where you can learn, grow, and have a voice.

Degrees don’t matter to us. Experience, capability, and attitude do.

Why This Role Is Unique

• You’ll work directly with owners who understand marketing and value it.
• You’ll help build and refine a modern marketing structure from the ground up.
• You’ll have variety, ownership, and influence — without corporate red tape.
• You’ll get to shape and lead projects that drive real business growth.

Examples of Current Projects You’ll Jump Into:

• New website (design, copy, SEO, conversion strategy)
• Email marketing and upsell sequences
• Postcard farming and expansion campaigns
• Paid ad testing and performance tracking
• Review generation systems
• Improving inbound text-message sales conversations
• Develop and test social media strategy
• Managing a network of contract creatives and vendors

If you’re looking for a role where you’ll actually do marketing — not just attend meetings or produce content that doesn't drive results — this might be a great fit for you.

Apply now, and let’s chat.

P.S. When we talk, we’ll go deep. We’re going to look at real work — campaigns you ran, copy you wrote, ads you tested. Not just high-level results, but what you actually did to drive them. We care about what you’ve built, not just what your team or company accomplished.

Job Type: Full-time

Pay: $60,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Application Question(s):

• Describe an example of a marketing campaign you led. What was your role specifically, and what results did it produce?
• How comfortable are you with tools like Google Ads, WordPress, or email marketing platforms?

Experience:

• Marketing: 4 years (Preferred)

Ability to Commute:

• Allen, TX 75002 (Required)

Ability to Relocate:

• Allen, TX 75002: Relocate before starting work (Preferred)

Work Location: Hybrid remote in Allen, TX 75002