Marketing Communications Manager

It's fun to work in a company where people truly believe in what they are doing!About the Role: Join a dynamic, global marketing team that helps drive growth for a worldwide leader in food and animal safety. In this role, you will shape the integrated marketing communications strategy for a diverse portfolio of solutions that help protect the global food supply. Working across regions, functions, and industries, you will develop compelling campaigns, thought leadership, and customer-focused content that engage audiences throughout the buyer journey. This is an opportunity to help define the future of marketing at Neogen by leveraging data, testing, and demand generation strategies to drive awareness, engagement, pipeline growth, and customer retention. Marketing Communications ManagerAbout the RoleJoin a dynamic, global marketing team helping drive growth for a worldwide leader in food and animal safety.The Marketing Communications Manager will shape and execute integrated marketing communications strategies for a diverse portfolio of solutions that help protect the global food supply. This role will work across regions, functions, and industries to develop compelling campaigns, thought leadership, and customer-focused content that engage audiences throughout the buyer journey.This position will help advance Neogen’s global marketing capabilities by leveraging data, audience insights, testing, segmentation, and demand generation strategies to increase awareness, engagement, pipeline growth, customer retention, and revenue.Essential Duties and ResponsibilitiesIn this role, you will make an impact by:Developing and executing global integrated marketing communications strategies that strengthen Neogen’s brand positioning across priority food manufacturing industriesCreating full-funnel marketing programs designed to drive awareness, engagement, lead generation, pipeline acceleration, customer retention, and revenue growthLeading the development of multi-channel marketing campaigns across digital, print, events, public relations, social media, email, and other relevant channelsDeveloping industry-specific marketing strategies, messaging frameworks, and campaign plans for priority food manufacturing segments and other strategic marketsPartnering with segment and regional marketing teams to ensure consistent global messaging while addressing local market needs and opportunitiesLeading cross-functional campaign planning and execution across Product Marketing, Segment Marketing, Technical, Brand, Design, Regulatory, Legal, and other stakeholdersOverseeing development of high-quality content, including white papers, case studies, blog posts, press releases, newsletters, social media content, and other customer-facing materialsTranslating complex technical and scientific information into clear, compelling content for diverse customer audiencesEnsuring content is tailored to target audiences, market segments, customer needs, and communication channelsApplying audience segmentation, customer journey mapping, automated nurture programs, re-engagement strategies, and conversion optimization to improve marketing effectivenessManaging the global content calendar and coordinating with internal teams, agencies, and other external partners to support consistent content deliverySupporting development of customer-focused messaging throughout the buyer journeyUsing marketing performance data, testing, and insights to evaluate campaign effectiveness and identify opportunities for improvementPartnering with regional and country marketing teams to align local execution with global strategyProviding guidance and best practices related to marketing communications, campaign development, messaging, and content creationCollaborating with thought leadership teams to support initiatives that position Neogen as a trusted partner and scientific leader across key food and beverage manufacturing sectorsSupporting consistent application of Neogen brand standards across global marketing communicationsManaging multiple concurrent marketing initiatives while maintaining quality, consistency, and timely executionIdentifying opportunities to improve marketing processes, content development, campaign execution, and cross-functional collaborationBasic Qualifications5+ years of experience developing integrated marketing communications, brand marketing, campaign strategy, or related marketing programsExperience developing and executing multi-channel marketing campaignsExperience developing messaging, content, or marketing programs for defined customer or industry segmentsExperience managing multiple concurrent projects and cross-functional workstreamsExperience collaborating with internal stakeholders and external partners or agenciesExperience translating complex technical, scientific, or business information into clear and engaging marketing contentStrong written and verbal communication skillsStrong project management and organizational skillsAbility to independently manage priorities, timelines, and deliverablesStrong attention to detail and ability to review content for consistency, quality, and alignmentPreferred Qualifications5 to 7 years of relevant marketing communications experienceExperience within food safety, food manufacturing, life sciences, diagnostics, or another B2B technical industryExperience developing industry-focused marketing programs and audience segmentation strategiesExperience with demand generation, lead nurturing, customer journey mapping, re-engagement campaigns, or conversion optimizationExperience developing marketing strategies for multiple geographic regions or global marketsExperience partnering with technical, scientific, regulatory, legal, and commercial stakeholdersExperience developing thought leadership content and industry-focused campaignsExperience using marketing analytics, testing, and performance data to optimize campaignsExperience working with marketing automation, CRM, content management, or digital marketing platformsExperience managing agency or external creative partnershipsWhat Will Help You SucceedStrong strategic thinking and ability to connect marketing activity to business goalsAbility to influence across functions and geographic regionsStrong storytelling and content development capabilitiesAbility to understand complex customer needs and translate them into effective messagingStrong analytical mindset and comfort using data to improve marketing performanceAbility to work effectively in a global, cross-functional environmentStrong judgment and ability to balance competing prioritiesCustomer-focused approach to marketing strategy and executionCuriosity and willingness to test, learn, and continuously improveStrong collaboration and stakeholder-management skillsCome Be Part of a Mission That MattersFrom inside the farm gate to our dinner plates, Neogen helps protect the world’s food supply. Through animal health products and food safety solutions designed to detect dangerous bacteria, allergens, toxins, drug residues, and other risks, Neogen supports customers around the world in protecting people, animals, and the global food supply.Come be part of a mission that matters.Come Be Part Of A Mission that Matters!From inside the farm gate to our dinner plates, Neogen protects the world’s food supply. Through a variety of animal healthcare products, to food safety solutions for dangerous bacteria, allergens, toxins, drug residues and much more, Neogen is there — and you can be too.