Global Segment Marketing Manager - Dairy

It's fun to work in a company where people truly believe in what they are doing!Global Segment Marketing Manager, DairyAbout the RoleThe Global Segment Marketing Manager, Dairy develops and executes customer-focused global marketing strategies that accelerate growth across Neogen’s Dairy segment. This role serves as the strategic marketing leader for the segment, translating customer needs, market dynamics, competitive intelligence, and business priorities into differentiated positioning, go-to-market strategies, demand-generation programs, and sales enablement tools.Working closely with Portfolio, Commercial, Regional Marketing, and other cross-functional partners, this role connects global strategy with regional execution to strengthen Neogen’s position in the Dairy market and drive measurable commercial results.Key ResponsibilitiesSegment Strategy & PlanningDevelop and maintain the global marketing strategy and annual marketing plan for the Dairy segment, including budgets, priorities, and KPIsAnalyze market trends, customer needs, competitive dynamics, industry developments, and emerging opportunities to identify growth prioritiesDefine target customer segments, personas, applications, buying journeys, and value propositionsTranslate business objectives into clear segment marketing priorities, strategies, and initiatives in partnership with Portfolio and Commercial teamsUse customer, market, and competitive insights to identify opportunities for growth and inform strategic decision-makingPositioning, Messaging & Demand GenerationDevelop compelling global positioning, messaging, and value propositions tailored to priority customer segments and applicationsCreate and maintain segment-level messaging architecture and ensure consistency across regions, channels, and customer touchpointsDevelop integrated global marketing campaigns designed to generate awareness, engagement, qualified demand, pipeline, and revenue growthEstablish campaign strategies, target audiences, channels, content requirements, and measurement plansMonitor campaign and commercial performance and continuously optimize programs based on performance data, customer insights, and business resultsPartner with regional marketing teams to adapt global campaigns and messaging to local market needs while maintaining overall strategic consistencySales Enablement & Commercial AlignmentDevelop compelling, differentiated, and easy-to-use marketing and sales enablement tools that support commercial teams throughout the customer journeyPartner with Sales and Commercial leadership to ensure marketing strategies and programs address customer needs and support business prioritiesParticipate in strategic customer meetings, industry events, and customer discovery activities as appropriateEstablish strong feedback loops between Marketing and Sales regarding leads, opportunities, customer needs, and campaign effectivenessIncorporate commercial and customer feedback into ongoing segment strategy and marketing programsGlobal & Regional LeadershipServe as the global marketing subject-matter expert and champion for the Dairy segmentEstablish a consistent global segment strategy while partnering with regional teams to tailor execution to local market conditions and customer needsProvide strategic direction and guidance to regional marketing partners to support effective executionShare best practices, customer insights, market intelligence, and successful programs across regions and segmentsPromote alignment across Global Marketing, Regional Marketing, Portfolio, Commercial, and other cross-functional stakeholdersBasic QualificationsBachelor’s degree in Marketing, Business, Engineering, Life Sciences, or a related field7+ years of B2B marketing experienceExperience developing and executing B2B marketing strategies and programsExperience with B2B customer journeys, demand generation, content strategy, digital marketing, and sales enablementExperience translating customer, market, and competitive insights into marketing strategies and initiativesStrong strategic thinking and analytical skills, with demonstrated ability to develop and execute strategiesStrong written and verbal communication skills with the ability to effectively engage customers and internal stakeholdersPreferred QualificationsMBA or other relevant advanced degreeMarketing experience within food safety, industrial, life sciences, manufacturing, or another technical environmentExperience developing or executing global marketing strategiesExperience partnering with regional marketing and commercial teams across multiple marketsExperience developing segment-level positioning, messaging, value propositions, or go-to-market strategiesExperience using marketing and commercial performance data to evaluate and optimize programsWhat Will Help You SucceedStrong customer orientation and ability to translate customer needs into actionable marketing strategiesStrategic mindset with the ability to connect market insights to commercial opportunitiesStrong analytical and problem-solving skillsAbility to balance global strategy with regional market needsStrong collaboration and stakeholder-management skillsAbility to influence and build alignment across cross-functional teamsStrong communication and presentation skillsAbility to manage multiple priorities in a global, matrixed environmentResults-oriented approach with a focus on measurable business impactWhy NeogenAt Neogen we believe that taking care of our employees allows them to do their best work. When you join our team, you'll enjoy competitive benefits and the opportunity to make a meaningful difference every day.Benefits include:Benefits starting on Day One – Medical, dental, and vision coverage begin on your first day of employment.401(k) with company match – Invest in your future with retirement savings and company contributions.Paid Time Off (PTO) – Enjoy generous paid time off so you can rest, recharge, and spend time with those who matter most.Career Growth Opportunities – We are committed to promoting from within and providing the tools, training, and support to help you grow your career.Meaningful Work – Be part of a team whose work has a real impact on our customers, communities, and the world around us.Collaborative Culture – Join a team that values innovation, respect, teamwork, and continuous improvement.Come Be Part of a Mission That MattersAt Neogen, our mission is to protect the world’s food supply. From inside the farm gate to our dinner plates, our products and solutions help protect people, animals, and the global food supply.Joining Neogen means becoming part of a global organization where your ideas, expertise, and curiosity can help shape the future of food safety and animal health.Come build your future with us while making a difference every day.#ApplyNowCome Be Part Of A Mission that Matters!From inside the farm gate to our dinner plates, Neogen protects the world’s food supply. Through a variety of animal healthcare products, to food safety solutions for dangerous bacteria, allergens, toxins, drug residues and much more, Neogen is there — and you can be too.