Marketing Analyst, Insights & Analytics-west coast based

Meet the Moment with Alteryx We're living through a once-in-a-generation shift in how work gets done. Data, automation, and AI are quickly becoming the center of every business decision - and Alteryx is leading the transformation. You'll be working on the challenges that sit at the heart of modern business. No matter your role, the work you do will help organizations move faster, see more clearly, and tackle questions that used to feel impossible. If you're ready to meet the moment with innovation, curiosity, and excellence, there's a place for you here.We are seeking a highly analytical and strategic Marketing Analyst to support our Marketingorganization and enable data-driven decision making across the CMO’s leadership team. This rolewill serve as a key partner to Marketing Strategy & Operations and Demand Generation,delivering insights that improve marketing performance, pipeline generation, and overall go-to-market effectiveness.You will be responsible for translating complex data into clear, actionable insights across the fullmarketing funnel—from top-of-funnel awareness through pipeline creation. This includesanalyzing campaign performance, evaluating prospecting effectiveness, and identifyingopportunities to optimize marketing investments and drive growth. This role requires a balanceof deep analytical rigor, strong business acumen, and the ability to communicate insightseffectively to senior stakeholders. You will also leverage modern analytics tools, including AI-enabled capabilities, to accelerate speed to insight and improve decision-making across themarketing organization.Primary ResponsibilitiesMarketing Analytics & Insights· Conduct in-depth analyses across the marketing funnel, including upper funnelperformance, campaign effectiveness, pipeline generation, and conversion metrics.· Analyze marketing programs (e.g., digital campaigns, events, ABM, content) to evaluateROI and identify optimization opportunities.· Develop insights on lead quality, prospecting strategies, and funnel progression toimprove demand generation outcomes.· Build and maintain reporting frameworks that provide visibility into marketingperformance and key business drivers.· Perform ad hoc analyses and scenario modeling to inform strategic decisions aroundtargeting, channel mix, and budget allocation.Leverage AI-powered tools and automation to accelerate analysis, uncover insights faster,and improve reporting efficiency.Executive & Stakeholder Support· Support and partner with Marketing Strategy & Operations, Demand Generation, andsenior marketing stakeholders to understand business priorities and deliver actionableinsights.· Support the development of clear, executive-ready insights and narratives that highlighttrends, risks, and opportunities.· Support leadership with ongoing analysis of marketing performance, including proactiveidentification of issues and opportunities.Business Rhythm & Performance Reporting· Support core marketing operating cadences (weekly, monthly, quarterly reviews) withaccurate data, insights, and storytelling.· Contribute to Quarterly Business Reviews (QBRs) and other executive presentations bysynthesizing performance across campaigns, channels, and segments.· Monitor pipeline creation and marketing contribution to revenue, ensuring alignmentwith company growth targets.· Partner with Sales and RevOps to ensure consistency in funnel definitions, attribution,and reporting.Optimization & Process Improvement· Identify opportunities to improve marketing measurement, attribution models, andreporting processes.· Recommend and implement scalable analytics solutions that enhance visibility intomarketing performance.· Partner with data and analytics teams to improve data quality, accessibility, and self-service capabilities.Cross-Functional Collaboration· Work closely with Marketing, Sales, RevOps, and Finance to ensure a holistic view ofpipeline and bookings performance.· Collaborate with analytics, data science and data engineering teams to source, validate,and transform data for reporting and analysis.· Act as a trusted advisor to marketing stakeholders, helping shape strategy through data.Required Skills & ExperienceEducation & Experience· Bachelor’s degree in Business, Marketing, Economics, Data Analytics, or a related field.· 2–4+ years of experience in Marketing Analytics, Business Analytics, or a related role,preferably in a B2B SaaS environment.· Experience supporting senior marketing leaders with data-driven insights andrecommendations.Core Competencies· Marketing Analytics Expertise: Strong understanding of marketing funnel metrics,including demand generation, campaign performance, pipeline contribution, andconversion rates.· Analytical Skills: Advanced proficiency in Excel/Google Sheets; experience with BI tools(e.g., Tableau, Power BI); familiarity with SQL or tools like Alteryx is a plus. Familiaritywith AI-enabled analytics tools or a strong interest in applying AI to accelerate dataanalysis and insight generation.· Business Acumen: Ability to connect marketing performance metrics to broader businessoutcomes and revenue impact.· Communication & Storytelling: Proven ability to synthesize complex data into clear,compelling insights for executive audiences.· Collaboration & Stakeholder Management: Comfortable working cross-functionally in afast-paced environment and influencing senior stakeholders.Compensation 90,000 - 110,000 plus bonus· Problem Solving & Process Orientation: Strong ability to identify root causes,recommend solutions, and drive continuous improvement in marketing analytics and reportingFind yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we’re invested in building teams with a wide variety of backgrounds, identities, and experiences.Benefits & Perks:Alteryx has amazing benefits for all Associates which can be viewed here. For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Alteryx will consider for employment qualified applicants with arrest and conviction records.This position involves access to software/technology that is subject to U.S. export controls. Any job offer made will be contingent upon the applicant’s capacity to serve in compliance with U.S. export controls.