Marketing & Advertising Operations Specialist w/a Sense of Humor

At Shinesty, our mission is to force the world to take itself less seriously. We make people laugh first and sell second. Our mothers don’t always approve of what we do, but the millions of people we’ve entertained over the years do. The Ad Specialist role is for experienced paid media operators. The Ad Specialist will be responsible for supporting the paid media team by building, QA’ing and launching high volumes of finalized creative in Meta Ads Manager and including but not limited to AppLovin and TikTok. They will also be responsible for various tasks including but not limited to: tracking certain types of spend and segments, scheduling and implementing budget changes and/or overnight spend pauses, categorizing post purchase survey data, and more. The ad specialist is expected to already understand how paid media accounts function and how ads should be built correctly.What you will be doing:Ad Building Specialist Build & launch all finalized stills, videos & ad copy correctly across platforms (50-150 ads per week) ensuring all best practices are applied and QA’d before launchingReview assets and make smart execution decisions on landing pages, shop tags, creative enhancements, etc.Complete ad builds within 24 hours of receiving assets (excluding weekends) Ensure ad copy and settings are error-freeProactively flag platform changes, UI updates and bugs or issues discovered through daily useTroubleshoot issues independently before escalating when a launch is blockedCommunicate as needed with the paid media team Test and implement nightly ad pauses during inefficient hourly windowsEnsure post purchase survey data is correctly categorizedUpdating audience filesCoordinating relaunches and “best of rest” ad set relaunches Must Have Hands-on experience building ads directly in Meta Ads ManagerAn understanding of how paid media accounts are structured Works with a sense of urgency - 24 hour turn around time for ad builds (not including weekends)Fluency in English with excellent written and verbal communicationStrong attention to detail & organizational skillsAbility to troubleshoot independentlySense of humor - You will be watching lots of videos of models in our underwearDrive to learn new platforms and work independentlyNice To Have Experience building ads in TikTok and AppLovin Competitive salary paid in USDFully remote — international candidates welcomeFlexible PTO, no accrual neededFlexible working hours — focus on resultsAccess to all tools and resources required to be successfulA collaborative team that works hard, has fun, and takes pride in doing both