Are you an experienced Industrial Designer with a passion for creating innovative retail experiences? Our client is seeking a freelance Industrial Designer specializing in the retail industry to bring engaging customer experiences to life through signage, wayfinding, POP displays, and branded materials.
If you're a meticulous designer who thrives on balancing form and function, we want to hear from you. This role is best suited for someone with a proven track record in retail design—if your portfolio is light on retail projects or 3D design software, this may not be the best fit.
You Will:
- Collaborate with cross-functional teams to develop innovative design concepts that align with the retail brand's identity, ensuring an engaging customer experience.
- Create physical or digital prototypes to test and refine design concepts, ensuring they meet aesthetic and functional goals.
- Design and implement signage solutions that effectively communicate brand messaging, promotions, and product information to enhance customer engagement.
- Develop clear and user-friendly way-finding systems that guide customers through the store, promoting easy navigation and a positive shopping experience.
- Design eye-catching point-of-purchase (POP) displays, materials, and packaging that capture customer attention, drive impulse purchases, and reinforce brand image.
- Create and maintain brand-consistent materials, including logos, color schemes, and visual elements, to ensure a unified and recognizable brand presence in the retail space.
- Identify and select appropriate materials for signage, POP displays, and branding materials, considering cost, durability, and aesthetics.
- Integrate sustainable design principles and environmentally friendly materials into projects, adhering to industry best practices.
- Utilize software tools such as Rhinoceros 3D + VRay, ESKO Artios CAD, and Blender outputs to create detailed 3D models and technical drawings for retail design projects.
- Stay updated on design trends, consumer preferences, and competitor offerings in the retail industry to ensure designs remain relevant and innovative.
- Work within budget constraints while delivering high-quality design solutions and cost-effective prototypes.
You Have:
- Bachelor's or Master's degree in Industrial Design, Product Design, or a related field.
- Proven experience as an Industrial Designer specializing in retail signage, wayfinding, POP, and branding, with a portfolio showcasing successful retail design projects.
- Proficiency in 3D modeling and CAD software.
- Strong knowledge of materials, manufacturing processes, and industry trends specific to retail design.
- Excellent communication skills and the ability to convey design concepts effectively.
- Creative thinking, problem-solving abilities, and a keen eye for aesthetics.
- Understanding of sustainability principles and their application in retail design.
- Knowledge of retail and customer experience principles is highly advantageous.
Logistics:
- Start Date/Duration: Starting ASAP and Ongoing
- Hours/Week: Sporadic Project Work, Could Grow into Consistent Work
- Onsite/Offsite: Remote work but onsite meetings in Indianapolis, IN (*must be based in Central Indiana to be considered)
- Laptop/Software Requirements: Working on your own Laptop & Software
- Salary/Rate: $65-$75/Hour
Job #49621
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