Head of Marketing - Shelby

Shelby is a decentralized storage network, purpose-built to deliver secure, high-performance, and developer-friendly data infrastructure on the Aptos blockchain. Designed for builders, Shelby uses on-chain smart contracts to coordinate and manage storage activity, ensuring full transparency and trustless integrity. The protocol introduces a system of "Chunks" and "Blobs" to efficiently handle a wide range of data—from cold archival files to hot, real-time application storage. By integrating seamlessly with the Aptos ecosystem and leveraging the Move programming language, Shelby enables developers to store, retrieve, and audit data with precision and speed. Whether powering DeFi protocols, gaming platforms, AI models, or analytics engines, Shelby is redefining what decentralized storage can do—bridging protocol-grade architecture with production-ready performance.

About the role: 

We're looking for a versatile Head of Marketing (Shelby) with a blend of product marketing, content, growth, and community strategy experience. This is a hands-on role for someone who thrives in ambiguity, understands Web3 deeply, and can independently execute while laying the groundwork for a future marketing team.

You will be responsible for driving awareness, storytelling, and adoption across the Shelby platform’s early users—particularly creators, media platforms, and ecosystem builders.

What you'll be doing:

1. Own and develop the Shelby platform’s go-to-market messaging and brand positioning
2. Craft and execute multi-channel campaigns (organic, content, growth loops)
3. Translate complex product features into compelling narratives that connect with creators and Web3-native users
4. Manage and grow Shelby’s presence on key social platforms (X/Twitter, Farcaster, etc.)
5. Collaborate with internal teams, ecosystem partners, and agency vendors
6. Work closely with product and engineering to shape the user journey
7. Support Shelby’s early launches and activations with high-impact marketing strategies

What we’re looking for:

1. 5–8+ years in marketing, ideally in Web3 or adjacent industries (e.g., media tech, creator platforms)
2. Proven experience launching products and growing communities in a startup or early-stage environment
3. Background in product marketing, content marketing, or growth
4. Familiarity with the Web3 audience and its nuances—especially media/creator-facing use cases
5. Strong writing and storytelling skills
6. Comfortable operating independently and building from scratch
7. Bonus: experience working at a successful Web3 project with real adoption or ecosystem traction

Nice to Have

1. Experience working with creator communities, media platforms, or decentralized content tools
2. A track record of managing marketing ops and vendor relationships
3. Light technical fluency—able to understand and communicate how protocol-level tools impact end users