The Growth Product Manager will own and optimize our customer journey starting at the moment a customer arrives on our website throughout the remainder of the customer lifecycle. This role will primarily focus on website, email, and chat conversion rate optimization. Our customers explore trailers on TrailersPlus.com, take a conversion action (call, chat, reserve, appointment, quote), and are then nurtured via email and SMS until they visit a physical store and purchase. This role owns that entire experience from the first website session through in-store purchase and is highly analytical, product-focused, and experimentation-driven. This position location is mostly remote, but you are ideally within a commutable distance to a TrailersPlus store. Our stores can be found here https://www.trailersplus.com/trailer-dealerships/. You will be expected to work from your local TrailersPlus store at least one day per week. If you are located in Boise, Idaho, you will be located at our Corporate Office in Nampa.ESSENTIAL DUTIES AND RESPONSIBILITIESThe essential duties and responsibilities include, but are not limited to the following:Website & Digital Funnel OwnershipOwn our web presence across our domains as the digital product ownerManage the website roadmap with developersOptimize the conversion rate based on fact and analyticsEnsure legal compliance with accessibility and customer tracking Experimentation & Conversion OptimizationDesign and run ongoing A/B and multivariate tests across:Page layouts and UXConversion flowsLead capture experiencesMaintain a structured experimentation roadmapPrioritize tests based on data, impact, and effortAnalytics & Insights (Core Focus)Own digital analytics from first website session through conversion and store visitHeavy hands-on use of GA4:Funnel and path analysisEvent tracking and instrumentationUser behavior and cohort analysisPartner with developers to ensure accurate trackingBuild dashboards and reporting for leadershipTranslate data into clear product decisionsMessaging & Lifecycle OptimizationOwn customer messaging platforms:Podium (SMS & chat)Sailthru (email)Design and optimize:Lead nurturing journeysFollow-up and re-engagement sequencesA/B test:Copy and contentTiming and frequencyMessage sequencingPerforms other duties as assigned.SKILLSTime managementAbility to solve basic problems, communicate properly, handle and diffuse difficult situationsTroubleshootingAttention to detailStrong mechanical abilityQuality customer serviceSUPERVISORY RESPONSIBILITIESThis job has no supervisory responsibilities.QUALIFICATIONSTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed in the essential duties and responsibilities section are representative of the knowledge, skill, and ability required. EDUCATION / EXPERIENCE5+ years in:Product managementGrowth or CRO rolesDigital experience optimizationStrong analytical backgroundDeep hands-on GA4 experience and website analyticsProven track record of running A/B tests and interpreting resultsExperience working closely with developersExpertise in managing email and text platformsAbility to translate insights into actionable improvementsExperience with the following a huge plus:Sailthru, Braze, Iterable, KlaviyoPodium or other messaging platformsRetail or multi-location businessesSQL / BigQuery / advanced analyticsUser research and usability testing experienceEntrepreneurial and motivated for continuous improvementLANGUAGE SKILLSMust be able to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Also important is the ability to write occasional reports and correspondence and to speak effectively with customers or employees. Spoken and written fluency in Spanish is a plus.MATHEMATICAL SKILLSMathematical skills by way of Microsoft Excel and Google Sheets are essential for job performance.COMPUTER SKILLSKnowledge of on-line computer systems is required for successful completion of the Growth Product Manager job responsibilities and assignments. Basic keyboarding skills are also beneficial for efficiency.REASONING ABILITYMust be able to communicate and assist in the resolution of practical problems dealing with a variety of concrete variables in situations where only limited standardization exists. The position also requires the ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.PHYSICAL DEMANDSThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to talk or hear. The employee is frequently required to sit for long periods of time, and may be required to lift up to 25 lbs. WORK ENVIRONMENTThe characteristics of the work environment described here are representative of those an employee would encounter while performing the essential functions of this job. The employee may be exposed to other unforeseen conditions. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions upon request.As an Equal Opportunity Employer, Interstate Group, LLC is committed to providing equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status.