Company DescriptionAbout Avery DennisonAvery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste and mitigate loss, advance sustainability, circularity and transparency and better connect brands and consumers. We design and develop labeling and functional materials, radio-frequency identification (RFID) inlays and tags, software applications that connect the physical and digital and offerings that enhance branded packaging and carry or display information that improves the customer experience. Serving industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in nearly 60 countries. Our reported sales in 2025 were $8.9 billion. Learn more at www.averydennison.com.Job DescriptionAbout the RoleWe are seeking a Group Product Manager to lead product strategy and execution for two of Vestcom's highest-priority growth areas: In-Store Digital Media and Electronic Shelf Labels (ESL). This role is responsible for driving business outcomes across both product lines, leading a team of product managers, and partnering closely with engineering, design, and go-to-market teams to deliver products that create measurable value for retailers and brands.The ideal candidate combines strategic thinking with hands-on discovery practices, maintaining direct relationships with customers while coaching their team to do the same. This is a high-visibility role at the center of Vestcom's transformation from paper-based solutions to digital retail media, representing Vestcom not only to customers but also to partners, industry peers, and the press.Key ResponsibilitiesProduct Strategy & OutcomesOwn product vision and roadmap for In-Store Digital Media and ESL product lines, with accountability for business outcomes including retailer adoption, brand revenue, and margin performanceDefine and track success metrics that connect product initiatives to business results, not just feature deliveryMake prioritization decisions based on customer value and business impact, adjusting course as you learn what worksIdentify market adjacencies that expand the addressable market and develop effective product strategies to pursue themCustomer Discovery & ValidationConduct ongoing customer research, including weekly conversations with retailers, brands, and store operations teamsIdentify customer problems and opportunities through direct engagement, translating insights into product strategyDesign and run experiments to validate product hypotheses before committing significant engineering resourcesBuild evidence-based business cases for new initiatives, including market sizing and competitive positioningTeam LeadershipLead, mentor, and develop product managers, with emphasis on building discovery capabilities and strategic thinkingFoster a team culture focused on learning and outcomes rather than output volumeCreate clarity on goals and priorities while giving team members autonomy in how they achieve resultsAdvance product management rigor and productivity across the teamCross-Functional CollaborationPartner with engineering and design as part of integrated product teams, collaborating on solutions rather than handing off requirementsWork with sales, marketing, and customer success on go-to-market strategy, positioning, and sales enablementPartner with the commercial team to help drive client adoption of new productsCommunicate product strategy, progress, and learnings to executive leadership and stakeholdersQualificationsRequired Qualifications8+ years of product management experience, including 3+ years leading or managing other product managersDemonstrated track record of delivering products that achieved measurable business outcomesExperience with B2B products, preferably in retail, media, advertising technology, or hardware/software solutionsStrong customer research skills with experience conducting discovery interviews and translating insights into strategyExperience navigating ambiguous, early-stage product challenges where the path forward required experimentationExcellent communication skills, with ability to influence without authority across engineering, design, and commercial teamsCustomer-focused product leader who approaches problems from the customer's lensPreferred QualificationsExperience with retail media networks, in-store technology, or shelf-edge solutionsBackground in two-sided marketplace or platform products serving both retailers and brandsExperience with hardware/software integrated products or IoT deploymentsFamiliarity with modern product discovery practices (e.g., opportunity solution trees, continuous discovery)Experience working with enterprise retail customers (grocery, mass merchandise, convenience)Experience working in a remote environment, with offshore contractors and/or in a global environmentUnderstanding of the modern tech stack, cloud, and complex data systemsFamiliarity with AI applications and frameworks (LLMs, RAG, agents)What Success Looks LikeIn your first year, you will be measured on business outcomes including:Retailer expansion and adoption metrics for In-Store Digital MediaBrand revenue growth and campaign retention ratesESL market expansion and enterprise customer acquisitionTeam development and capability buildingQuality of customer insights driving product decisionsAdditional Information The salary range for this position is $128,550 - $171,400 / year.The hiring base salary range above represents what Avery Dennison reasonably expects to pay for this position as of the date of this posting. Actual salaries will vary within the range, and in some circumstances may be above or below the range, based on various factors including but not limited to a candidate’s relevant skills, experience, education and training, and location, as well as the job scope and complexity, responsibilities, and regular and/or necessary travel required for the position, which may change depending on the candidate pool. Experienced Avery Dennison employees who are interested in this position and have questions regarding how the hiring range listed above may apply to them should contact their HR representative. Avery Dennison reserves the right to modify this information at any time, subject to applicable law. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. 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