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Global Social Marketing Lead

Arbitrum Foundation
2 months ago
Full-time
Hybrid
Worldwide
The Arbitrum Foundation is searching for a dynamic and experienced Social Marketer to lead our social media strategy and amplify our voice in the ever-evolving Web3 landscape. As Arbitrum products, partners, and ecosystem continue to scale Ethereum, you'll play a pivotal role in shaping the narrative and fostering a passionate community around our innovative technology. The ideal candidate will have a passion for Web3, social media, and possess excellent leadership and interdepartmental skills to drive successful campaigns.

Your Responsibilities

  1. Develop and execute a comprehensive social media strategy across all major platforms (Twitter, YouTube etc.)
  2. Craft compelling content that resonates with developers, users, and the broader Web3 community
  3. Put together paid and unpaid media mix to drive engagements, user acquisition and advocacy
  4. Lead and manage a team of social media specialists across different regions
  5. Creative thinker with the ability to generate innovative ideas and see them through to execution using creative resources
  6. Stay ahead of the curve on emerging Web3 trends and adapt strategies accordingly
  7. Collaborate closely with other marketing and partnership teams to ensure brand consistency
  8. Analyze social media performance metrics and identify areas for improvement

What You'll Need

  1. 7+ years in social marketing, with a proven track record of scaling engaged communities within the EVM ecosystem, particularly across Layer2 networks
  2. Proven experience leading social media strategy development and execution
  3. Deep understanding and passion of the Web3 space and the Arbitrum’s target audience
  4. Strong track record of building and engaging online communities with paid and organic content 
  5. Excellent written and verbal communication skills
  6. Hands-on experience in content creation (video, graphics, written content) to support campaigns.
  7. A data-driven approach with the ability to analyze and interpret social media metrics
  8. Proven ability to manage and motivate a team