SOFO Marketing is seeking a Freelance Social Media Manager with experience in Instagram and YouTube, and a passion for wine, to manage social media for a wine-focused account. This role requires a strong understanding of short-form video editing and content creation. There is potential for growth into additional accounts over time.
Key Responsibilities:
- Short-Form Video Editing: Edit existing video files into captivating Instagram Reels and YouTube Shorts using CapCut or InShot to enhance engagement and storytelling.
- Content Creation: Assist in creating and curating high-quality visuals, captions, and video content tailored to a wine-focused audience.
- Community Management: Actively engage with followers, respond to comments, and cultivate relationships with wine enthusiasts and industry professionals.
- Scheduling & Posting: Maintain a content calendar and ensure timely posting across platforms.
- Analytics & Reporting: Monitor performance metrics, analyze insights, and optimize strategies for growth and engagement.
- Attention to Detail: Ensure brand consistency, proper tagging, and accuracy in all posts and interactions.
Requirements:
- Strong Knowledge of Instagram & YouTube: Proven experience managing accounts, growing audiences, and optimizing platform features.
- Expertise in Short-Form Video Editing: Proficiency in CapCut or InShot to create high-quality, engaging Reels and Shorts.
- Wine Industry Experience: Understanding of wine terminology and culture is required.
- Highly Organized & Detail-Oriented: Ability to manage content schedules, meet deadlines, and maintain a high level of accuracy.
- Creative & Strategic Thinker: Ability to generate fresh ideas while aligning with brand goals.
- Excellent Communication Skills: Strong written and verbal communication skills for engaging storytelling.
- Freelance Availability: This is an hourly, part-time role with flexibility but requires availability for regular check-ins and content approvals. While the work is majority remote, only candidates in the Raleigh area will be considered, to allow for face to face time as needed.
Preferred Qualifications:
- Prior experience in wine marketing, wine sales, or wine content creation.
- Proficiency in Canva.
How to Apply: If you're passionate about wine, social media, and creating meaningful content, we'd love to hear from you! Please send your resume and portfolio/social media samples.
SOFO Marketing is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all applicants.
Job Type: Part-time
Pay: Up to $20.00 per hour
Expected hours: No more than 5 per week
Benefits:
Schedule:
Work Location: Remote