TrueLux Fine Homes
Freelance / Part-time Marketing Specialist (Luxury Home Builder)
Candidates and Recruiters: Please follow the steps to apply. All applications must be submitted through Contractor Staffing Source. Please refrain from contacting TrueLux Fine Homes directly regarding this position.
TrueLux Fine Homes is a premier luxury home builder and remodeler specializing in high-end, custom-designed homes and renovations. We pride ourselves on delivering exceptional craftsmanship, innovative design, and a seamless client experience.
Learn more about us at: https://trueluxfinehomes.com/
We are looking for a dynamic and experienced Marketing Specialist with a strong background in HubSpot, digital marketing, and social media strategy tailored to a luxury market. This individual will be responsible for implementing marketing campaigns, nurturing client relationships through thoughtful communication, attending high-end networking events, and developing marketing strategies that align with our brand's vision.
Responsibilities:
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Develop and execute marketing strategies that appeal to high-net-worth individuals.
- Utilize HubSpot for email marketing, CRM management, and lead nurturing.
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Create and manage social media content tailored to affluent audiences (Instagram, LinkedIn, Facebook, YouTube, etc.).
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Coordinate videography, photography, and storytelling to highlight our brand's mission and completed projects. .
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Draft thoughtful, personalized follow-up emails and letters for potential clients to support the sales process.
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Work closely with the owner and sales team to nurture high-end leads and arrange calls with prospects.
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Maintain and enhance our luxury brand voice across all client communications.
- Represent the company at industry events, luxury home expos, and networking gatherings.
- Build relationships with architects, interior designers, real estate professionals, and potential clients.
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Articulate our company's vision and value proposition in social settings.
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Marketing Strategy & Coordination
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Develop simple but effective marketing plans for videography, digital campaigns, and printed collateral.
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Collaborate with videographers and photographers to create high-quality marketing materials.
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Track and report on the effectiveness of marketing efforts, refining strategies as needed.
Qualifications & Experience:
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3+ years of marketing experience, preferably in luxury real estate, high-end home building, or design.
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Proficiency in HubSpot for CRM, email marketing, and lead management.
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Strong understanding of social media marketing, particularly for high-end brands.
- Excellent writing skills with the ability to craft compelling client correspondence.
- Confident and polished communicator comfortable attending high-end networking events.
- Ability to develop and execute strategic marketing plans.
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Experience working with videographers and designers to create brand-aligned content
- A keen eye for luxury branding and high-end aesthetics.
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Background in real estate, interior design, architecture, or a related luxury market
- Experience with Google Analytics, SEO, and paid digital advertising.
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Strong network within the luxury home industry.
Compensation:
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Freelance and/or Part Time Position
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Competitive hourly pay based on experience.
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Flexible work environment tailored to your needs.
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Be part of a family-owned team with room for growth and a collaborative atmosphere.
Why Join Us?
As a part of our family-owned team, you'll work closely with clients to make their dream spaces a reality, contributing to the company's reputation for excellence in luxury remodels and custom homes. Join us in delivering beautiful, high-quality results that exceed expectations.
TrueLux Fine Homes is an Equal Opportunity Employer and does not discriminate based on race, color, religion, sex, national origin, disability, age, or other protected statuses.