Field Marketing Manager - West

Job Description:Role SummaryThe Field Marketing Manager – West is responsible for driving regional pipeline and revenue impact through the execution of field-led marketing programs aligned to Vertex’s integrated demand strategy. This role partners closely with West region Sales, Customer Success, and Partner teams to localize and activate campaigns, deliver high-impact field experiences, and accelerate deal progression.This role owns field-sourced and field-influenced pipeline for the West region and serves as the primary marketing liaison to regional sales leadership, ensuring tight alignment between go-to-market priorities and execution.Key ResponsibilitiesRegional Field Execution• Plan and execute regional field marketing programs aligned to integrated demand campaigns• Localize global campaign kits for West region relevance• Execute events, executive dinners, roundtables, conferences, and customer/partner activations• Capitalize on corporate and industry events by facilitating 1:1 meetings and follow-up programsRegional Pipeline Ownership• Own pipeline generated from field-led and localized execution• Partner with Sales leadership on territory and account priorities• Track performance and optimize programs against pipeline and ROI goalsSales & Cross-Functional Alignment• Serve as the primary marketing partner to West region Sales leadership• Collaborate with Demand Center, Solution Marketing, Partner Marketing, and Inside Sales• Evangelize demand programs with regional field teamsCustomer & Market Insight• Capture insights from customer interactions and field programs• Communicate regional needs back to central marketing teams• Analyze performance by segment, vertical, and buying stageBudget & Performance Management• Manage the West region field marketing budget• Track spend, ROI, and execution effectiveness• Provide performance reporting and insightsKey Deliverables• West region field marketing plan and execution calendar• Localized campaign execution plans• Regional pipeline and performance scorecards• Post-event ROI summariesRequired Qualifications• Bachelor’s degree or equivalent experience• 7+ years of B2B field marketing experience in software or technology• Proven success driving pipeline through field programs• Strong sales partnership and stakeholder management skills• Ability to operate in a fast-paced, growth environmentPreferred Qualifications• Enterprise or upper mid-market sales support experience• Familiarity with ABM strategies• Experience in a matrixed, global organizationSuccess Measures (KPIs)• Regional pipeline generated and influenced• Event and field program ROI• Engagement and conversion metrics• Budget utilization effectivenessPay Transparency Statement:US Base Salary Range: $114,500.00 - $148,800.00Base pay offered to new hires may vary based upon factors including relevant industry and job-related skills and experience, geographic location, and business needs.* The range displayed does not encompass the full potential of the role, which allows for further growth and career progression.In addition, as a part of our total compensation package, this role may be eligible for the Vertex Bonus Plan (VOB), a role-specific sales commission/bonus, and/or equity grants.Learn more about Life at Vertex and connect with your recruiter for more details regarding Vertex's compensation and benefit programs.*In no case will your pay fall below applicable local minimum wage requirements.