Field Marketing Manager - Majors

Job Description:Role SummaryThe Field Marketing Manager – Majors is responsible for driving pipeline creation, acceleration, and expansion within Vertex’s largest and most strategic accounts through highly targeted, account-based marketing (ABM) programs. This role partners deeply with senior Sales leadership, Strategic Account Executives, Customer Success, and Partner teams to execute one-to-one and one-to-few field-led engagements that influence complex buying groups and accelerate high-value opportunities.This role owns field-sourced and field-influenced pipeline for named major accounts and serves as a critical extension of the strategic account teams, aligning marketing execution tightly to account plans, deal strategies, and long-term customer growth objectives.Key ResponsibilitiesMajor Account & ABM Execution• Own and execute account-based field marketing strategies for Vertex’s largest and most strategic accounts• Adapt integrated demand campaigns into one-to-one and one-to-few ABM plays• Execute executive dinners, private briefings, roundtables, and bespoke account experiences• Partner with Strategic Account Executives to align programs to account plans and opportunity stages• Leverage ABM platforms, intent data, and sales insights to prioritize and personalize engagementMajor Account Pipeline Ownership• Own pipeline generation and acceleration goals tied to named major accounts• Support deal progression, expansion, and multi-solution adoption• Track account-level pipeline influence, engagement, and ROIStrategic Sales Alignment• Serve as the primary marketing partner to Strategic Account Executives and senior Sales leadership• Co-develop engagement strategies aligned to opportunity plans and executive relationships• Integrate marketing programs into account planning and QBR motionsCustomer, Market & Account Insight• Capture insights from executive interactions and account engagement signals• Surface competitive intelligence and whitespace opportunities• Refine ABM strategies using account-level data and feedbackEcosystem & Partner Orchestration• Partner with Partner Marketing and Partner Sales on account-specific initiatives• Ensure consistent messaging, handoffs, and follow-up across Sales, Partners, and Customer SuccessBudget & Performance Management• Manage budget allocation for major-account field and ABM programs• Track ROI, pipeline contribution, and engagement effectiveness• Provide executive-ready reporting on marketing impactKey Deliverables• Major account ABM and field marketing plans aligned to Sales strategies• Executive engagement programs and account-specific experiences• Account-level engagement calendars and execution briefs• Pipeline impact dashboards and performance readoutsRequired Qualifications• Bachelor’s degree or equivalent experience• 7+ years of B2B field marketing experience in enterprise or strategic-account environments• Proven success executing ABM programs for large, complex accounts• Strong partnership skills with senior Sales leaders• Ability to manage highly customized programs in a matrixed organizationPreferred Qualifications• Experience supporting enterprise or global accounts• Hands-on experience with ABM platforms and intent data• Background in complex, multi-stakeholder sales cyclesSuccess Measures (KPIs)• Pipeline generated and accelerated within named major accounts• Engagement and progression of strategic opportunities• ROI of executive-level and ABM field programs• Influence on expansion and cross-sell adoptionPay Transparency Statement:US Base Salary Range: $114,500.00 - $148,800.00Base pay offered to new hires may vary based upon factors including relevant industry and job-related skills and experience, geographic location, and business needs.* The range displayed does not encompass the full potential of the role, which allows for further growth and career progression.In addition, as a part of our total compensation package, this role may be eligible for the Vertex Bonus Plan (VOB), a role-specific sales commission/bonus, and/or equity grants.Learn more about Life at Vertex and connect with your recruiter for more details regarding Vertex's compensation and benefit programs.*In no case will your pay fall below applicable local minimum wage requirements.