Email Marketing Specialist

We’re looking for an Email Marketing Specialist to take full ownership of email marketing for a growing personal finance coaching brand. This is a hands-on role focused on execution, systems, and performance, not surface-level newsletters or ecommerce blasts.You will be responsible for fixing deliverability issues, running consistent campaigns, improving copy and sequencing, and ensuring leads move cleanly from inbox to booked appointments. This role is ideal for someone who enjoys diagnosing messy email systems, tightening operations, and turning underperforming programs into reliable growth channels.If you are confident owning email end to end and want a role where solid fundamentals will clearly outperform the status quo, this role is a strong fit.Why You’ll Want to JoinYou will be paid in USD (bi-monthly: every 15th and 30th)Up to 14 days of Paid Time Off annually (starting Day 1)Observance of Holidays per company guidelines100% remote setup so you can work wherever you’re most productiveHigh ownership role with clear impact on revenue and bookingsLong-term opportunity across multiple brands and projectsWhat You’ll Work OnEmail System Ownership and DeliverabilityOwn the email infrastructure and sending setup inside Go High Level or equivalent platformsDiagnose and fix deliverability issues including spam placement and sender identity problemsSet up and maintain proper domains, authentication, and sending best practicesRecommend improvements or tool changes based on cost, reliability, and scalabilityCampaign Execution and Lead NurtureManage inbound leads and nurture them through email to booked calendar appointmentsRun ongoing email campaigns with a target cadence of approximately three emails per weekEnsure correct segmentation across prospects, active clients, and former clientsMonitor booking flows and ensure email to calendar conversion works reliablyEmail Copy and Messaging StrategyReview, improve, and write email copy where neededOptimize existing sequences and campaigns for clarity, trust, and conversionEnsure emails reflect a consistent brand voice rather than individual sendersBalance educational, trust-building, and conversion-focused messagingCross-Team Coordination and OwnershipAct as the main point person for all email-related executionCoordinate with internal marketing and leadership teams to reduce errors and confusionTake full responsibility for email performance without heavy oversightScalability Across BrandsStart by owning email marketing for one core brandExpand support to additional brands, lists, or projects over timeReuse systems and processes to scale efficiently across multiple propertiesWhat You Bring3 to 6+ years of experience in email marketing, lifecycle marketing, or email operationsStrong knowledge of email deliverability, sender reputation, and inbox placementHands-on experience with CRMs or email platforms such as Go High Level, Salesforce, or similarConfidence owning email strategy, execution, and troubleshooting independentlyExperience with list segmentation, campaign QA, and operational accuracyStrong written English and comfort improving or writing email copyNice to HaveExperience working with coaching, education, or service-based brandsBackground managing email programs tied to bookings rather than ecommerce purchasesExperience scaling email systems across multiple brands or audiencesPortfolio or examples of email programs you have owned and improvedYour Work ScheduleStart at part-time 20 hours per week, with a clear path to 40 hours per week after one or two monthsHow to ApplyPlease include:Your updated resumeA portfolio or examples of email programs you have managed, including companies you have worked withA short 1 to 2 minute Loom video introducing yourself and explaining how you approach email deliverability, campaigns, and ownershipOnly candidates who submit examples and a Loom video will be considered.If you enjoy fixing broken email systems, taking ownership of execution, and turning consistent email fundamentals into booked appointments and revenue, this role offers clear impact, autonomy, and long-term growth.Application Process OverviewOur comprehensive selection process ensures we find the right fit for both you and our clients:Initial Application - Submit your application and complete our prequalifying questionsVideo Introduction - Record an video introduction to showcase your communication skills and work experienceRole-Specific Assessment - Complete a homework assignment tailored to the position (if applicable)Recruitment Interview - Initial screening with our talent teamExecutive Interview - Meet with senior leadership to discuss role alignmentClient Interview - Final interview with the client team you'd be supportingBackground & Reference Check - Professional reference verificationJob Offer - Successful candidates receive a formal offer to join the teamEach stage is designed to evaluate your fit for the role while giving you insights into our company culture and expectations. We'll keep you informed throughout the process and provide feedback at each step.