Director, Omnichannel Marketing & Content Production, Cardiovascular

Career CategoryMarketingJob DescriptionJoin Amgen’s Mission of Serving PatientsAt Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.Director, Omnichannel Marketing & Content Production, CardiovascularWhat you will doLet’s do this. Let’s change the world. In this vital role the Director, Omnichannel Marketing & Content Production (Cardiovascular – Repatha) will lead the end-to-end omnichannel engagement strategy, content ecosystem, and production operations across non-personal channels. This leader will be responsible for delivering high-impact, data-driven, and scalable customer experiences that drive behavior change among healthcare providers (HCPs) and ultimately improve patient outcomes.Reporting to the Brand Lead Executive Director, this role sits at the intersection of strategy, execution, content, and analytics, requiring a balance of visionary leadership and operational excellence.Omnichannel Strategy & EngagementLead the integrated omnichannel strategy across digital and non-personal channels in close partnership with audience leads and promotional teamsOrchestrate seamless customer journeys across web, CRM, paid media, social, and emerging channelsChampion Customer 360 strategies, enabling personalization and optimized engagement across the HCP experiencePartner with Global Commercial Capabilities and Analytics teams to design and deploy end-to-end, insights-driven campaignsContent Strategy & Production at ScaleBuild and lead a high-performing content production engine, delivering high-quality, compliant content at scaleOversee modular content strategies, enabling reuse, speed, and personalizationDrive innovation in AI-enabled content production and automation pilotsEnsure alignment of content to channel strategy, audience needs, and brand prioritiesChannel Leadership & InnovationOversee strategy and execution across key channels:Digital Media (Display, OLV, CTV)Social & Influencer/Community Engagement (in partnership with Corporate Communications)CRM & Trigger-Based Communications (Email, SMS, marketing automation)Web, SEO & Search (including emerging GEO capabilities)Continuously evaluate and pilot emerging platforms, technologies, and engagement modelsAnalytics, Measurement & OptimizationLead a holistic measurement framework across channels and campaignsPartner with Commercial Data & Analytics to generate actionable insights and performance optimization strategiesDrive test-and-learn agendas, enabling continuous improvement in ROI, engagement, and experienceScale best practices and optimization modelsCross-Functional Leadership & Operational ExcellenceLead and develop a multi-disciplinary team spanning omnichannel engagement, content production, CRM, web, and analyticsFoster a high-performance, collaborative culture focused on innovation, agility, and accountabilityPartner across key cross-functional partners including HCP/IDN Marketing, Sales, Value & Access, Corporate Communications, Digital Technology,  Regulatory, Legal and Medical teamsManage agency and vendor partners to deliver best-in-class creative and executionOversee budgets and ensure efficient, ROI-driven investment decisionsWhat we expect of youWe are all different, yet we all use our unique contributions to serve patients. The leader we seek brings strategic vision, operational rigor, and a passion for innovation.Basic Qualifications:Doctorate degree and 4 years of marketing experienceORMaster’s degree and 8 years of marketing experienceORBachelor’s degree and 10 years of marketing experienceIn addition to meeting at least one of the above requirements, you must have at least 4 years experience directly managing people and/or leadership experience leading teams, projects, programs, or directing the allocation or resources.  Your managerial experience may run concurrently with the required technical experience referenced abovePreferred Qualifications:8+ years of progressive commercial or marketing experience in biopharma, healthcare, or related industries3+ years of people leadership experience with demonstrated ability to build and lead high-performing teamsProven expertise in omnichannel marketing, digital strategy, and content operations at scaleExperience implementing data-driven, customer-centric engagement modelsStrong track record of leading cross-functional initiatives in matrixed organizationsExperience driving innovation (e.g., AI, personalization, automation) in marketing ecosystemsDemonstrated ability to balance strategy, execution, and operational excellenceWhat you can expect of usAs we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way.The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accountsA discretionary annual bonus program, or for field sales representatives, a sales-based incentive planStock-based long-term incentivesAward-winning time-off plansFlexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.Apply now and make a lasting impact with the Amgen team.careers.amgen.comIn any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.Application deadlineAmgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.SponsorshipSponsorship for this role is not guaranteed.As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease.Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation..Salary Range200,248.10USD -270,923.90 USD