Senior Manager, Consumer Marketing – US Obesity and Related Conditions

Career CategoryMarketingJob DescriptionJoin Amgen’s Mission of Serving PatientsAt Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.Senior Manager, Consumer Marketing – US Obesity and Related Conditions What you will doLet’s do this. Let’s change the world. In this vital role the Senior Manager, Consumer Marketing, Obesity and Related Conditions will lead the development and execution of consumer communications strategy and integrated campaigns for the U.S. obesity portfolio.This role is responsible for building insight-driven, breakthrough creative campaigns that resonate with consumers and differentiate in a crowded and culturally complex space. The individual will serve as the consumer communications lead, partnering cross-functionally to translate brand strategy into compelling, high-impact patient experiences across channels.This leader will operate as a trailblazer within a matrixed organization, pushing boundaries, challenging conventions, and elevating both internal teams and agency partners to deliver best-in-class work.What Sets This Role ApartOpportunity to define consumer engagement in obesity, one of the most dynamic and high-impact categories in healthcareAbility to shape culture-driving, category-defining campaignsA role for a trailblazer who thrives in ambiguity, challenges convention, and elevates creative standardsHigh visibility with significant cross-functional and leadership exposureConsumer Strategy, Campaign Development & Creative LeadershipDevelop a robust, insight-driven consumer strategy, including segmentation, motivations, and barriersLead end-to-end development of integrated campaigns and differentiated message platforms grounded in deep consumer understandingEvaluate, shape, and propose unbranded and branded strategies, ensuring clear articulation of unmet need and strong pull-through across the campaign ecosystemLead primary market research (PMR), including concept testing, message testing, and Attitude & Usage (ATU)Own creative development and production (TV, audio, stills), ensuring high-quality execution from concept through final deliveryLead and inspire agency partners to deliver breakthrough, culturally relevant, high-performing creative across channelsEnsure consistent execution and message pull-through across all consumer touchpointsOversee agency scope, performance, and operations, driving accountability and excellenceLaunch Excellence & Brand PlanningLead consumer launch strategy and planning, including key milestones, deliverables, and success metricsManage integrated timelines, interdependencies, and execution readiness across cross-functional teamsServe as the consumer lead within brand planning, shaping strategy and aligning priorities across stakeholdersEnsure seamless launch execution in a highly competitive and fast-evolving marketOwn the consumer marketing budget, ensuring disciplined investment decisions and adherence to LE planning and submission processesCross-Functional Leadership & IntegrationLead within a highly matrixed organization, driving alignment across HCP marketing, Patient Access, Direct-to-Patient, Corporate Affairs & Communications, Patient Advocacy, Medical, Legal, Regulatory (MLR), and Insights & AnalyticsIntegrate patient advocacy and corporate affairs perspectives to ensure authentic, patient-centered communicationsBuild strong partnerships to deliver connected, seamless patient experiences across all touchpointsMLR Leadership & GovernanceLead the Medical, Legal, Regulatory (MLR) review process, ensuring compliant, efficient approvalsNavigate complex review dynamics while protecting strategic intent and creative integrityMedia & Tentpole Collaboration (Consultative)Provide strategic direction and brand objectives to inform media planning and investment decisionsPartner in upfront planning processes to ensure alignment with campaign strategyConsult on tentpole planning and execution, supporting integration and amplificationNote: This role does not own media planning or tentpole strategy but plays a critical consultative roleWhat we expect of youWe are all different, yet we all use our unique contributions to serve patients. The marketing professional we seek is an influencer with these qualifications.Basic Qualifications:Doctorate degree and 2 years of Marketing experienceORMaster’s degree and 4 years of Marketing experienceORBachelor’s degree and 6 years of Marketing experienceORAssociate’s degree and 10 years of Marketing experienceORHigh school diploma / GED and 12 years of Marketing experiencePreferred Qualifications:Proven consumer marketing experience, ideally a mix of healthcare and non-regulated industriesStrong track record of developing and launching high-performing, innovative campaignsDemonstrated experience leading integrated campaigns and full-funnel creative developmentExperience with TV/video/audio production and large-scale campaign executionDeep expertise in consumer insights, segmentation, and brand strategy developmentStrong experience leading agency partners and creative development processesAbility to navigate and influence within a matrixed organization and drive alignment across stakeholdersExperience leading MAC review processes in a regulated environmentDemonstrated ability to challenge the status quo and push creative boundariesStrong communication, leadership, and influencing skillsHigh level of innovation, curiosity, and ownership mindsetWhat you can expect of usAs we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way.The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accountsA discretionary annual bonus program, or for field sales representatives, a sales-based incentive planStock-based long-term incentivesAward-winning time-off plansFlexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.Apply now and make a lasting impact with the Amgen team.careers.amgen.comIn any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.SponsorshipSponsorship for this role is not guaranteed.As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease.Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation..Salary Range149,349.25USD -202,060.75 USD