Director of Marketing - Part time

Overview: Who We AreHWL is a company that comes to the market with deep expertise from leading healthcare GPOs and supply chains, workforce management software providers, healthcare delivery organizations, cutting-edge technology organizations, and leading staffing agencies. Our workforce solutions deliver results that lower overall costs, produce higher-quality staff, and increase visibility into overall labor activity and metrics.Through proprietary next-generation technology and customizable MSP services, HWL delivers a vendor-neutral Total Talent Acquisition solution that lowers overall labor costs while reducing administrative burden. HWL achieves remarkable success by forging deep partnerships founded on integrity, accountability, and trust. Our company welcomes innovative thinkers who desire to work with a team that consistently displays kindness and empathy and promotes individual and collective growth.The Director of Marketing will be responsible for developing and executing a comprehensive marketing strategy that enhances brand awareness, drives engagement, and supports revenue growth. This role oversees branding, content strategy, social media, digital marketing, trade shows, public relations, and website management. The ideal candidate is a strategic thinker with a hands-on approach to execution, ensuring consistency and impact across all marketing channels.Essential FunctionsBrand Management – Maintain a strong, consistent brand identity across all channels.Content & Messaging – Oversee creation of website copy, blogs, white papers, and marketing collateral.Social Media & Digital Presence – Manage strategy and engagement aligned with business goals.Website & SEO – Drive updates, UX improvements, and SEO for visibility.Events & Trade Shows – Plan and execute industry events to maximize exposure.Public Relations & Thought Leadership – Build media relationships and position the company as an industry leader.Lead & Demand Generation – Partner with sales to deliver campaigns that generate qualified leads.Analytics & Performance – Set KPIs and optimize campaigns using data insights.Team Leadership – Hire, develop, and lead a high-performing marketing team.Relationship Management – Foster strong internal and external partnerships.Core ValuesOthers First – Put others before selfWisdom – Do the wise thingGrowth – Keep getting betterEducation/CertificationAssociate or Bachelor’s DegreeEligibility RequirementsMust meet E-Verify requirementsRequired KnowledgeStrong understanding of social media trends, SEO, and web analyticsExperience7+ years of marketing experience (Healthcare Staffing or related field preferred)Proven expertise in brand strategy, digital marketing, content development, and event managementExperience with marketing automation tools (e.g., HubSpot, Marketo) and CRM platforms (e.g., Salesforce)Skills & AbilitiesExcellent written and verbal communication skillsStrong leadership, project management, and collaboration abilitiesCustomer service and public relations expertisePresentation and interpersonal skillsAbility to work independently and in a team environmentAttention to detail and strong organizational skillsAnalytical and problem-solving capabilitiesWork SchedulePart-time, remote position. Standard business hours are Monday–Friday, 8:30 a.m.–5:30 p.m. Hours will not exceed 29 per week and will be determined by the leader.Physical RequirementsFinger Dexterity: Frequent typing and handling small objectsDisclosuresSmoking/vaping and the use of tobacco products are prohibited on all Company premises, including indoor and outdoor areas, parking lots, and Company-owned vehicles. As part of our employment process, candidates who receive a conditional offer may be required to undergo pre-employment drug testing.We are an Equal Opportunity Employer and do not discriminate based on race, color, religion, sex,  national origin, age, disability, veteran status, or any other protected status under the law.