Director, Growth & Commercial Marketing - Beverage Division

Company: Kowa Health Care US Company, Ltd. (Beverage Division)Job Title: Director, Growth & Commercial MarketingReports To:  National Brand Director, Beverage Division Location: Remote (Los Angeles/Torrance, CA Preferred)JOB PURPOSE: As a strategic leader and hands-on operator, lead customer acquisition, performance marketing, and revenue-driving media strategy across retail, Amazon, and direct-to-consumer channels; Be responsible for building a scalable, data-driven growth engine that turns marketing investment into measurable business results — driving sales, retail velocity, ROAS, customer acquisition efficiency, and long-term customer valueESSENTIAL FUNCTIONS:  Own the overall growth marketing strategy across retail, Amazon, and DTC channels with accountability for revenue, sales growth, retail velocity, and customer acquisition outcomesPartner with Sales leadership to identify channel expansion opportunities, develop retailer growth plans, evaluate performance trends, and prioritize growth investmentsDevelop channel-specific acquisition and commercialization strategies that drive incremental sales, repeat purchase, profitable customer growth, and retail sell-throughBuild scalable performance marketing frameworks that balance brand-building and demand capture while aligning with broader brand, retail, and commercial objectivesEstablish annual, quarterly, and monthly performance plans tied to growth targets and financial KPIsLead strategy and execution across paid media channels including Meta, Google, YouTube, Programmatic, Amazon Ads, affiliate marketing, and retail media networksManage media budget allocation and optimize campaigns to improve ROAS, CAC, MER, conversion rates, customer lifetime value, and overall return on investmentDevelop audience acquisition, segmentation, retargeting, and expansion strategies to increase efficiency and scaleLead retailer media, shopper marketing, and retail activation strategies in partnership with Sales, Trade Marketing, Marketing Operations, and retailer partnersOwn Amazon marketplace growth strategy including paid search, DSP, PDP optimization, A+ content, ratings and reviews, promotions, Subscribe & Save, attribution, search visibility, and conversion optimizationImprove organic and paid conversion performance across Amazon and marketplace channelsServe as interim owner of consumer insights and marketing analytics, leveraging consumer, retailer, category, and competitive data to identify growth opportunities and support commercial decision-makingAnalyze household penetration, repeat purchase behavior, customer lifetime value, pricing elasticity, promotional effectiveness, and market trends to support portfolio optimization and innovationIdentify whitespace opportunities for innovation, portfolio expansion, and new product development through consumer, retailer, and category analysisBuild and maintain dashboards, attribution frameworks, and executive reporting that connect media investment to sales outcomes, retail movement, profitability, and business KPIsMonitor leading indicators and provide regular performance reporting, quarterly business reviews, and strategic recommendationsOwn the end-to-end testing and optimization roadmap across creative, messaging, offers, landing pages, audiences, conversion funnels, DTC experiences, and Amazon storefrontsIdentify, test, and scale high-performing growth levers through disciplined experimentation and conversion rate optimizationPartner with creative, content, influencer, e-commerce, sales, brand, and innovation teams to scale effective assets, support launches, and translate insights into actionable marketing recommendationsManage agencies, platform partners, and external vendors with accountability for resultsBuild repeatable processes for campaign planning, reporting, optimization, and testing while introducing tools and best practices that improve efficiency and speed to market.Mentor team members and help establish a high-performance, results-oriented growth cultureOther duties as assignedREQUIRED QUALIFICATIONS: 7–12+ years in growth marketing, performance marketing, customer acquisition, or digital media leadership rolesProven track record managing and optimizing $1M+ monthly media budgets across multiple digital channelsDeep expertise in Meta Ads, Google Ads, Amazon Ads, attribution platforms, and conversion analyticsStrong experience in e-commerce, DTC, Amazon, and/or CPG retail media ecosystemsDemonstrated success driving measurable improvements in ROAS, CAC, conversion rate, customer acquisition scale, and revenue growthStrong understanding of attribution, MMM, incrementality testing, and performance measurementExperience with GA4, Shopify Analytics, Amazon Brand Analytics, Triple Whale, Northbeam, Looker/Tableau, or similar toolsHighly analytical with strong financial acumen and comfort managing growth against business targets.Exceptional cross-functional communication and stakeholder management skillsHands-on operator with a startup mentality and bias for action PREFERRED QUALIFICATIONS: HS Diploma required; Bachelor’s degree in Marketing, Business Administration, Data Analytics or related field preferredExperience in CPG, beverage, wellness, nutrition, or consumer packaged goodsExperience launching or scaling emerging brands across retail and e-commerce channelsFamiliarity with Circana, Nielsen, Stackline, Helium 10, Pacvue, or similar retail sales platformsExperience working with influencer content and creator-led performance mediaUnderstanding of omni-channel attribution and retail sales lift measurementBelow is required posting and listing information under the California Mandated Pay Scale Disclosure:  1. CompensationThis position is an exempt, salaried position. Salary offered is based on relevant CPG brand and marketing experience at the time of hire. General starting salary is $150K.2. Additional Compensation This position is eligible for up to a 20% discretionary annual bonus based on assigned KPI's and goals.3. Employment Benefits Kowa offers a wide variety of benefits to all employees. Elective benefits include but are not limited to: health, dental, vision, critical illness, accident, voluntary life, and other insurances. Kowa offers company paid benefits to include short term disability, long term disability, and an employee life insurance policy.   Employees are eligible to participate in Kowa’s 401K plan following 90 days of employment to include a company match.   Kowa offers monthly accrued Paid Time Off in addition to leadership approved holidays.