CRM Coordinator

Who are we?

Welcome to Multiple (https://themultiple.com), your go-to iGaming service provider. We’re here to empower iGaming operators, allowing them to thrive in such a volatile industry. Our years of expertise, cutting-edge technology, and passion for delivering extraordinary player experiences make us the right choice for any company looking to elevate their success. We offer a range of iGaming offerings such as; Gaming Services, Casino Marketing, Sportsbook Marketing and Operations, Creative, Data and B.I, Operations (CS, RPF, KYC), VIP Management, Acquisition, Social Media, Content, Product, Legal and Compliance.

The Role:

We are looking for an experienced CRM Coordinator to join our team and to execute the CRM strategy of the casino brands at The Multiple Group. This is a key hire who will take ownership of CRM planning, execution, and optimisation, ensuring campaigns deliver measurable impact and improved ROI.

Key Responsibilities:

Campaign Planning & Execution

• Brief, plan, and manage CRM campaigns end-to end across multiple brands.


• Ensure campaigns are aligned with brand objectives, player journeys, and retention goals.

Data & Segmentation

• Develop and manage audience segmentation strategies to ensure precise targeting.


• Leverage data to improve campaign personalisation and effectiveness.


• Use Excel and other analytical tools (e.g., Tableau, Power BI, or similar) for accurate reporting, data visualisation, and decision-making.

Reporting

• Analyse campaign performance and deliver actionable insights.


• Produce post-campaign reports with recommendations for optimisation.


• Monitor and manage CRM bonus spend to ensure efficient allocation and ROI.

Strategic Growth

• Bring forward ideas to improve CRM strategy, tools, and processes.


• Contribute to wider Group-level CRM initiatives that strengthen brand performance.

 Requirements:

• Minimum 2 years experience in iGaming is a must.


• Experience in briefing campaigns and a solid understanding of the games.


• Ability to manage bonus costs and effectively handle segmentation.


• Analytical expertise to assess campaigns and drive efficiency improvements.
  

What we offer:

• Attractive remuneration package


• Health insurance cover from the first day of work


• Wellness benefit (after probation)


• Optician/Spectacle and Blue Lens Benefit (after probation)


• Breakfast/lunch all week


• Monthly snacks allowance


• Training support


• Modern office facilities


• Dog-friendly workplace


• Exciting Company Events


• Monthly Beer Fridays


• Eur1,000 Refer a friend bonus


• Relocation package (if required)

You should not apply if ...

• You want a normal 9-5 job. This role is not easy & requires an all-in mentality. We are looking for team members who will put in the work that others won`t.


• You cannot take constructive feedback.


• You can`t handle stress and pressure.


• You have the mindset of "Quick Money", this is a marathon, not a sprint.


• You do not embody our core values.